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Queer Visual Culture in Advertising: Amaryllis du Japon

You’re Invited! Join us for a thought-provoking talk at HRC’s Gender Studies Lab!

Date: March 25, 2025
Location: IB 1047

Time:• 4:30–5:30 PM – Student Workshop • 5:30–7:00 PM – Talk

Speaker: Professor Hyounghee Kong
Topic:Scenting Sapphic Elegance and Queer Promises: Advertisements for Amaryllis du Japon (1891-94)

This talk explores the advertising campaign for Amaryllis du Japon, a fin-de-siècle fragrance by Delettrez, as a case study of homoerotic visual culture targeting middle-class women. Professor Kong will analyze the campaign beyond heteronormative frameworks, revealing both its homoerotic appeal and the contemporary anxieties surrounding such desires.

Plus, rumor has it… PIZZA & BOBA will be provided!