Harrison Kalt

Soccer and Sponsorships

The History: Beginning in the 1950s with Peñarol, a Uruguayan club team, soccer clubs began to introduce the concept of jersey sponsorship, or as Uruguayan journalist Eduardo Galeano calls it in his novel Soccer in Sun and Shadow, “walking advertisements”. A handful of clubs around Europe began to follow in Peñarol’s footsteps, turning to jersey… Read More »

FIFA and the American Public

Growing up in a soccer-crazed family, I was introduced to the game at an incredibly young and impressionable age. Born right-footed, my grandfather used to take me outside and force me to kick with my left for hours until my weakness became a strength. However, while I was practicing set pieces in my backyard,… Read More »