Michael Model

A Pair of Case Studies for Marketing Women’s Sports

One of the biggest questions surrounding the growth of women’s soccer is, how should women’s soccer be treated in relation to men’s soccer? From a marketing perspective, having the men’s soccer global fan base to piggy-back on for media coverage is an extremely valuable way to grow the sport. We saw this in class with… Read More »

Understanding the need for more defense-minded fans

While phrases such as ‘defense wins championships’ are constantly thrown around sports, many spectators would much prefer to attend a high-scoring battle than a neck and neck 0-0 affair. Strong defense, unfortunately, often goes unappreciated. Games such as Duke men’s basketball’s 52-50 low-scoring battle with Virginia Saturday get classified by the teams’ ‘sloppy offense’ and… Read More »