World Cup 2010: A Coming Out Party for 3D Technology?

By | December 15, 2009

The upcoming World Cup will be filmed in 3D and FIFA is soon to make a decision on whether or not these matches will be broadcast live using the new technology, which has been developed by Sony. Special glasses are needed to take advantage of the special broadcast.  From the article:

Now, analysts believe the technology is on the cusp of becoming mainstream and believe the World Cup could play an important role in take-up of the technology.

“Global sporting events… are very important drivers of new technology, particularly in the TV market”, said Tom Morrod, Senior Analyst at Screen Digest.

Thankfully, FIFA is only considering this as an enhancement of how the game is viewed in households or at bars. This past Sunday, in an interesting and very bizarre experiment, Jerry Jones, owner of the Dallas Cowboys, brought new 3D technology into the stadium. At the start of the 2nd half, the PA announcer announced the “first live 3D broadcast ever to be shown on giant video screens at a major sporting event.”  The publicity stunt has garnered negative reviews, unclear as to why people would need to look at a giant video screen with funky glasses rather than the actual game itself.

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