Football Match Used to End Modern-Day Feud

By | September 23, 2009

We read about football being used for conflict resolution so often in this course. What we see, however, are epic matches in the EPL which rarely serve such a purpose besides entertainment and victory. I thought it was fascinating that Puma and Adidas used football to create modern day peace between their two companies. By mixing teams with players from each company, football was used as the medium to get employees to interact…very cool stuff.

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