David Beckham was the first football star to utilize his stardom to develop a brand off the field. Beckham used the football platform to evolve himself into a fashion mogul. Whether it was Beckham’s new hair style every other month, or his extremely attractive supermodel wife Victoria Spice, Beckham put himself into the social spotlight. David Beckham grew his brand to include advertisement deals, magazine covers, and modeling shoots. He became the first football sex symbol of our time. David Beckham’s underwear ads for Emporio Armani became famous, as Tommy Hilfiger even named him the Number 1 underwear model of the century.
As Beckham has aged and his football career has come to a close, a new stud has emerged as the next football sex symbol. Cristiano Ronaldo has followed in the footsteps of David Beckham to create his own fashion brand. It is also interesting to note that Ronaldo played at Manchester United and then at Real Madrid, identical to the path of Beckham. Cristiano Ronaldo has become one of the best football players in the world, but also one of the sexiest men alive. Ronaldo is most well known for his underwear modeling, originally starting just like Beckham with Emporio Armani. His own clothing line CR7 then launched as an underwear brand before morphing into other clothing. Additionally, Ronaldo has used every part of his body and brand to make himself a multi-million dollar empire and appear on a wide array of advertisements and magazines. The scary part is that Ronaldo is still one of the best players in the football world and will continue to grow his brand for many years to come.
“Cristiano Ronaldo – From Football to Fashion – Men Style Fashion.” Men Style Fashion. N.p., 30 July 2015. Web. 24 Apr. 2016. http://www.menstylefashion.com/cristiano-ronaldo-from-football-to-fashion/
“From Football to Fashion: 5 Star Icons.” The Fashionisto. N.p., 22 Feb. 2016. Web. 24 Apr. 2016. http://www.thefashionisto.com/football-fashion-athlete-icons/
“David Beckham — The #1 Underwear Model of the Century … Says Tommy Hilfiger.” Http://www.tmz.com. N.p., n.d. Web. 24 Apr. 2016. http://www.tmz.com/2014/03/10/tommy-hilfiger-david-beckham-underwear-model-of-the-century/