Promoting your Event

The Building Management Office (BMO) can print retractable banners, large color posters, and other event materials.

Visit the BMO storefront to place your order today!

Guidelines before creating your design:

• Create banners for multi-year use. Avoid including dates, current sponsors, or other details that will quickly become outdated.
• If your design includes a Duke or Fuqua logo, follow the applicable brand and style guidelines.
• For design support or Fuqua brand questions, contact the the Global Marketing Brand Team.
  
   

BLUF: You MUST use a vendor that is a Duke-approved Licensee to purchase items that include the Duke and/or Fuqua name or logo. This includes (but is not limited to): the official Duke or Fuqua logos and any design that incorporates the words “Duke”, “Duke University and “Fuqua”. 

All designs must be compliant with Duke and Fuqua guidelines or policies. When using a Duke licensed vendor, they will send your design to the appropriate offices at Duke and/or Fuqua for approval. If you use a vendor that is not a Duke-approved licensed vendor, they do not have authorization from Duke to use the logos and you may personally have to assume the risk of paying for the order (i.e. you will pay out of pocket for the cost of those goods and you will not be able to use them as a club!). 

Note: Any and all funds in your clubs fund code must follow the swag policy, this includes corporate sponsorship monies (i.e., using approved Duke vendors, t-shirts must cost $25 or less, etc.). 

Reach out to the Daytime MBA Office of Student Life if you have questions. A step-by-step guide to purchasing Fuqua-branded swag (t-shirts, water bottles, mugs, etc.) and listing of approved vendors is available on the Fuqua website. 

Additional marketing resources, including the Fuqua Logo Style Guide and other brand materials are available on FuquaWorld. For design and Fuqua brand questions, please reach out to The Global Marketing Brand Team.

Printed Flyers:

• Flyers can be posted on the bulletin boards in the Mallway or in the locker bays (up to two weeks ahead of event).
• Do NOT post flyers on walls, columns, or other non-bulletin board spaces.
  Flyers posted on bulletin boards for groups, must correspond with the group listed on the header. For example, the Center Updates board is reserved for posting information and flyers related to Fuqua’s academic centers and associated clubs.
• All flyers must be removed ONE day after the event concludes.

Large Wall Installations:

• Flyers can be posted on the large wall installation in the Mallway, but may be removed if the large installation has been reserved.
• The large wall installation may be reserved by filling out the Mallway Large Installation Request Form on FuquaConnect. You must receive approval from the BMO and OSL prior to starting your installation.

Digital Flyers:

• Promote events using the Mallway screens or the large TV monitor in Fox.
• Submit your Digital Promotion Request Today! The monitor behind the tables in Fox is first-come, first-served and promotional materials can be added here as needed by clubs.
• Digital flyers must be landscape orientation with an aspect ratio of 16×9.

Hosting an event and interested in having alumni attend?  Here are a few items to consider:

• Timeline for promotion: The ideal promotional window to engage alumni is 4 to 6 weeks prior to your function.
• Promotion channels: Email alumni-relations@fuqua.duke.edu to discuss potential channels for promoting your event to the alumni community. Possible options may include:
  • Fuqua’s Alumni LinkedIn group – request to become a member of this private group as a current student, then post directly to this group on behalf of your club.
  • If your club creates a Story on its Instagram channel, tag DAR’s Instagram channel – @FuquaAlumni
• Registration page: If you are asking for particular registration types (student, alumni, community), be sure to include “alumni” as a potential type. Include a way for them to provide their class year and program in the design of the event’s registration form.
• Fee difference: If you are charging a fee, consider if alumni tickets would be at the same rate as other participants and set fees accordingly
• Event materials: If you are making nametags or notating alumni participation in event materials. See below to learn how to properly notate Duke and Fuqua degrees.
• Event participation: Provide Development and Alumni Relations with a list of alumni registrants. This enables alumni relations staff to potentially engage with alumni while they are on campus for your event(s). Following your event, provide a list of alumni attendees so that Development and Alumni Relations can track their engagement with Fuqua.

Create an event in FuquaConnect as soon as the date is confirmed. Early posting helps students find your event and helps clubs avoid scheduling conflicts.

Event Promotion Tools:

• FuquaConnect: All student club events should be listed in FuquaConnect. To appear on the main event feed, set the audience to “Students & staff at FuquaConnect.” You can still limit who may register through the RSVP settings.
• Slack: Promote your event in the appropriate Slack channels. Include the FuquaConnect event link so students can easily RSVP.
• Newsletters: Submit a short announcement to your section newsletter, club newsletter, or Fuqua This Week. 
  • Submit a Fuqua This Week request
• Printed flyers: Post flyers on bulletin boards in the Mallway or locker bays up to two weeks before the event. Do not post flyers on walls, columns, or other non-bulletin-board surfaces. Remove all flyers the day after your event.
• Mallway digital screens: Submit a slide for display on monitors in the Mallway and Fox. Submit requests at least two weeks before your event.
  • Request Mallway Screen Advertising
• Tabling in Fox: Reserve a table through EMS.
  • Select Create a Reservation, then choose “BOOK NOW” next to the Fuqua Student Fox Entry Table Request template.
  • Note: Table #1 includes the large monitor and is available on a first-come, first-served basis.

If your event may be of interest to the broader Duke or Durham community, these teams can help you explore the right promotional approach.

Social Media

Contact Fuqua Social Media for social-media strategy or to explore whether your event may be a fit for Fuqua’s official channels.

Fuqua’s social-media channels generally do not promote events solely to increase student attendance. They may be a better fit for content that would interest audiences beyond Fuqua, especially prospective students. The Social Media team can help identify an approach that supports both broader storytelling and student awareness.

When referencing Fuqua or Duke alumni in emails, flyers, posters, web sites, FuquaConnect events, etc.

Use of Alumnus, Alumni, Alumna, or Alumnae

• Use alumnus when referring to a man who has attended a school.
• Use alumna when referring to a woman who has attended a school.
• Use alumni when referring to a group of men and women, or a group of only men.
• Use alumnae when referring to a group of women.

Listing of Names and Graduation Years

All alumni of Duke/Fuqua, including faculty and staff, should be notated as such in all communications. Only degrees earned at Duke University and/or Fuqua should be listed behind a person’s name.

Ex. John Smith ’01, M.B.A. ’08

Visit the Duke Alumni Directory to look up alumni and to see how their degrees should be notated. 

If you are unable to find alumni using the directories, please contact Club-ExtEngage@fuqua.duke.edu for help.

BLUF: Request for directional signage go through the Events Office at the BMO. Requests should be made at least 48 hours prior to your event.

The BMO will provide directional signage for your event. Email the Events Office and they will send you a signage request form. Please fill out the form with the exact words you want the sign to say, and the starting and ending locations for each section of your event. The BMO will place signage throughout the building as appropriate to direct your guests to your event.

Clubs or student groups looking to utilize the the tables in the Fox Center (just before the stairs and near the donor wall) to promote events, sell tickets, etc. must reserve a table using Duke’s Event Management System (EMS). 

Click “Create a Reservation” and select BOOK NOW by the “Fuqua Student Fox Entry Table Request” template. 

You can request the use of TABLE 1 (includes full use of the large monitor) and/or TABLE 2 (does NOT include large monitor use) – Availability is first-come-first-serve.