Track Journey: Technology Strategy Analyst / Business Technology Consultant
What this track is about
The Technology Development and Commercialization track is for students who want to bridge technical innovation and business strategy. This pathway focuses on evaluating new technologies, understanding markets, and helping organizations decide what to build, invest in, and scale.
Students in this track learn how to assess technical possibilities through a commercial lens and turn innovation into solutions that create real value.
The role this track prepares you for
This track is commonly aligned with roles such as Technology Strategy Analyst, Business Analyst, Associate Consultant, Innovation Analyst, or Product Strategy Analyst, depending on prior experience.
In these roles, professionals work with leadership teams to evaluate technologies, shape strategy, and guide investment and commercialization decisions.
What this role looks like in real life
Someone working in technology strategy or commercialization roles typically spends their time doing the following:
-
Evaluating emerging technologies and technical capabilities
-
Analyzing markets, competitors, and customer needs
-
Building business cases and financial models
-
Supporting go-to-market and commercialization strategies
-
Advising stakeholders on technology investment decisions
-
Translating technical concepts into clear business implications
This role requires structured thinking, strong communication, and comfort working across technical and business domains.
Skills you use every day in this role
Professionals in technology strategy roles rely on a core set of skills:
-
Market and competitive analysis to assess opportunity and risk
-
Financial and strategic evaluation to support investment decisions
-
Technology assessment to understand feasibility and scalability
-
Structured problem solving to frame complex decisions
-
Executive communication to influence strategy and alignment
How this track builds those skills
The courses in this track are designed to reflect how technology and strategy decisions are made in practice.
-
Competitive strategy courses focus on market positioning and differentiation.
-
Finance courses build the ability to evaluate investments, pricing, and returns.
-
Commercialization-focused electives connect technical development to customer value.
-
The consulting or industrial practicum provides hands-on experience working on real strategy and commercialization challenges with external organizations.
Together, these experiences mirror the work done in consulting, corporate strategy, and innovation teams.
Course offerings in this track
Students following this pathway often take a combination of the following courses:
-
EGRMGMT 542: Competitive Strategy in Technology-Based Industries
-
EGRMGMT 532: Advanced Finance in Technology-Based Companies
-
EGRMGMT 590: Advanced Topics in Technology and Strategy
-
EGRMGMT 556: Consulting or Industrial Practicum
Course selection may vary based on individual goals and prior experience.
Where graduates go after MEM
Graduates from this track work across industries where technology-driven strategy is critical, including:
-
Management and technology consulting
-
Corporate strategy and innovation teams
-
Technology and engineering firms
-
Finance and investment-focused roles
-
Growth-stage startups
While job titles may vary, the strategic skill set developed through this track is highly transferable.
