MEM Academic Tracks

The elective tracks help guide elective selection by grouping courses by the skills needed to prepare you for your potential job role.

Customer Experience and Product Design

  • Prepares students for roles helping companies design and improve products in order to meet or exceed customer expectations, increase customer satisfaction, loyalty and advocacy

Technology Development and Commercialization

  • Prepares students for transforming innovations into technology solutions, technology frameworks, business processes and workflows

Product Management

  • Prepares students to deal with the planning, forecasting, production, or marketing of products at all stages of their lifecycle


  • Prepares students to deal with challenges associated with starting a business and bringing innovations (products, technologies, business models) to market

Operations and Supply Chain Management

  • Prepares students to design, operate, and improve supply chain systems required to create and deliver organization’s primary products and services

Data Analytics and Machine Learning

  • Prepares students for roles that use data science to improve, accelerate, transform or disrupt business activities

Software Management

  • Prepares students for roles that leverage computer software at enterprise scale and that lead engineering teams to commercialize and maintain software

Build Your Own (General)

Learn more about the MEM Academic Tracks and their associated electives

Resource site for Duke MEM students