The Innovation, Design & Entrepreneurship Applications (IDEA) club aims to encourage and support MEM students to appreciate user-centric design, innovation and develop an entrepreneurial mindset. At the IDEA Club, we believe and act like innovation, design and entrepreneurship is an inside-out process. It is more important to build a character ethic as opposed to personality ethic. We do this by creating a community through social events, hackathons and speaker sessions.
