Students who follow the Customer Experience and Product Design pathway are often people who enjoy understanding users, listening closely to feedback, and solving real problems that make products easier, more intuitive, and more delightful to use. This path blends design thinking, product sense, systems thinking, and the technical foundations needed to improve product quality. A typical student might start with Design Thinking and Innovation to learn human centered design, then add courses like Designing Customer Experiences or Using Real Time Data for Customer Quality to understand how real world feedback guides product improvement. Others strengthen their foundation through Software Quality Management or Managing Product Design to link customer needs with engineering decisions. This journey helps students see how companies design, measure, and refine customer experience end to end.

After completing this pathway, students commonly pursue roles where they get to work closely with users, product teams, engineering, and operations. Depending on their background, they often begin as Customer Experience Analysts, Customer Success Analysts, Quality Engineers, Product Analysts, or early Product Managers. Many enter industries that rely on frictionless product experiences—such as technology, SaaS, e commerce, healthcare, and consulting. Organizations in these sectors are actively investing in customer loyalty, user satisfaction, and product adoption, making CX and Product Design a strong and growing career area.

If you would like to explore this pathway in more depth, you can review the elective courses commonly chosen in this area below. You can also click on any course title to view the full syllabus and understand the skills, projects, and learning outcomes in greater detail.

Full Elective List (CX & Product Design)

These are all course offerings that support this track:

• EGRMGMT 542 – Competitive Strategy in Technology-Based Industries

• EGRMGMT 556 – Consulting or Industrial Practicum

• EGRMGMT 560 – Project Management

• EGRMGMT 575 – Software Quality Management

• EGRMGMT 576 – Design Thinking and Innovation

• EGRMGMT 578 – Designing Customer Experiences in Technology

• EGRMGMT 579 – Using Real-Time Data to Improve Customer Quality Experience

• EGRMGMT 581 – Managing Product Design