EGRMGMT 510: Marketing

Please be advised: the information contained on this page is a general overview of the course. As course information is subject to change from one semester to another, please check DukeHub for the most accurate and up-to-date information about EGRMGMT courses.

At a Glance

  • Instructor(s): William Clark
  • Semester(s) typically taught: Fall and Spring
  • Units: 3.0
  • Grading scale: Graded (A-F)
  • Required or elective for MEM degree? Required
  • If elective, applicable elective track(s): n/a
  • Pre-requisite: Enrollment in MEM Program
  • Recommended previous courses: n/a

Course Description/Synopsis (from DukeHub) 

Review basic concepts in marketing; marketing of high tech products and services. Product development with short life cycles, selling into complex supply chains, building advantage through innovation, the role of the customer in high tech and technology-intensive service industries, and marketing in volatile environments.

Course Syllabi

EGRMGMT 510 Marketing Syllabus Spring2025

A Word From the Faculty

“Marketing is about understanding and then fulfilling the wants and needs of a target audience. It also is concerned with developing and executing strategies that allow the firm to differentiate its offerings from other available options so that the firm can generate profits from its value creation, delivery and capture. The goal of this course is to provide you with the necessary understanding of the basic marketing concepts and analytical skills so that you can address how to create and fulfill customer wants and needs and, in the process, also obtain the necessary differentiation so the firm can generate value for and capture value from customers.” -Stephanie Knight, course instructor

Student Testimonials (from Course Evaluations)

  • “The course structure was good and incorporated the student’s need to learn new acronyms and concepts before diving deep. The team assignments and presentations prepared students methodologically in order moving from the phase of making good presentations and then pitching them in class.”

Resource site for Duke MEM students