Please be advised: the information contained on this page is a general overview of the course. As course information is subject to change from one semester to another, please check DukeHub for the most accurate and up-to-date information about EGRMGMT courses.
At a Glance
- Instructor(s): Joseph Holmes
- Semester(s) typically taught: Fall
- Units: 3.0
- Grading scale: Graded (A-F)
- Required or elective for MEM degree? Elective
- If elective, applicable elective track(s): Entrepreneurship, Product Management, Technology Development and Commercialization
- Pre-requisites: n/a
- Recommended previous courses: n/a
Course Description/Synopsis (from DukeHub)
This course is designed to demystify and unify the journey from idea creation to value extraction through the use of concrete tools and real-world exercise. Innovations have many sources (e.g., individuals, companies, universities, governments) and many vehicles for commercialization (e.g., licensing, new products, enhanced products, and new ventures). Through this course, students will learn to think more broadly about innovation and commercialization options and strategies.
Course Syllabus (Previous)
EGRMGMT 574.01 Syllabus, Fall 2024
A Class Sample
A Word From the Faculty
Student Testimonials (from Course Evaluations)
- “The contents that I learned from this course were something that I would not be able to learn somewhere else. I highly recommend this course to people who want to understand how early-stage technology is scaled and creates values.”
- “The course’s intent is valuable. It offers a great experience, especially for those students that have not been working in industry yet. I did anticipate a more structured approach where we would learn the best overall framework for decision making and launching a start-up.”
- “The professor has done a great job to deliver the core knowledge pertaining to commercializing a business’s ideas, through both lectures and practicum project. At first, I thought the course’s content would focus more on new technology innovations which are not to the ground from my perception. However, I realized that the concepts, screening, and assessment methodologies could be applied for any kind of new idea having the need to launch to market.”
Previous Course Evaluations
- Fall 2021
