Digital Signage: Guidelines for Flyers

Sample PowerPoint templates are provided below along with appropriately sized blank PowerPoint and Publisher files. Please read the following content guidelines carefully.

Guidelines for Digital Flyers

Below are some basic content and design guidelines that should be met before submissions will be posted to the digital sign in the Student Lounge.

I. SIMPLICITY

Each flyer is only visible for 15 seconds so there is not time to read much more than 30 words. Keep it simple. Too much text or too many images on a digital flyer will clutter your message and decrease readability.

Basic information that should be on all flyers:

  • The name of the event
  • When the event will take place. Include day, date, and time.
  • Where the event will take place.
  • Who is the contact person or organization for the event. If you use a phone number, be sure to include the area code.

II. SIZE

All flyers to be posted on digital signage must be sized at 1920 pixels x 1080 pixels (26.67″ wide x 15″ high)  and the image resolution must be either 72 or 96 dpi.

III. FORMAT

All flyers need to be saved in .jpg format.

IV. COLOR

Consider the colors used in your flyer carefully. Be certain that there is strong contrast between your image background colors and the text colors so that your sign can be easily read when displayed. When you have decided on the colors to use, try using just a few colors on each flyer to minimize viewer distraction. If you need assistance choosing colors for your flyer, the Duke color palette would be a good place to get some ideas.

V. TEXT SIZE

The text on your digital flyer needs to be readable. Use large font sizes so your message can be read without the need to stand directly in front of the screen. Try at least 60-80 pt for headlines and at least 36 pt for the other text.

To see if your design is readable at a distance, stand at least six feet from your screen when viewing the flyer at 100% of the viewable size. If you can’t read it from a distance, then re-size the text accordingly.

VI. OBJECT LINES

Use bold lines when designing objects for digital signage. Lines that are too thin do not display well and may appear broken or look invisible.

VII. DUKE FONTS

Duke provides faculty, staff, and students with access to the fonts used for Duke branding. These fonts are Garamond 3 and Interstate. If you use any of the templates provided below and are not on a Divinity supported machine, you will need to download and install these fonts. The fonts are already installed on Divinity supported machines.

Duke fonts

Download Duke University fonts (.zip files)

VIII. IMAGES

  • If you use an image in your design, its resolution should be at least 72 dpi (dots per inch).
    • Note: the actual size of the image you use is important. A small image at 72 dpi will pixelate when enlarged. Instead, begin with a large image and scale down as necessary.
      Files containing pixelated images will be returned. It is better to have no images at all than to have pixelated or otherwise distorted images.
  • It is your responsibility to ensure that
    1. any images used in the display design are either copyright-free, or
    2. you have obtained written permission to use the image.

    The guide “Finding Public Domain & Creative Commons Images“, produced by the Harvard Law School Library,  can assist you in finding and correctly attributing public domain and Creative Commons images for your project.

TEMPLATES

The following PowerPoint, Keynote, and Publisher templates are available for download. Click on the selected template to be taken to the downloadable file. If you use these templates, you will need to download and install the Duke fonts listed above.

 Template with text only left_text_with_photo
 left_image_rgt_text  right_image_left_text
 yellow_blue  green_blue

In addition, appropriately sized blank templates are available in the following formats:

 

SAVING YOUR FLYER FOR SUBMISSION

All flyers to be posted on digital signage must be be saved as .jpg files and sized at 1920 pixels x 1080 pixels (26.67″ wide x 15″ high)  and the image resolution must be either 72 or 96 dpi.

  • Saving a .jpg in PowerPoint
    1. Go to File –> Save As
    2. Give your file a descriptive name.
    3. Choose “JPEG File Interchange Format” from the “Save as type” list.
    4. Choose “Current Slide Only” when asked what slides you want to export from the presentation.
      Export what?
  • Saving a .jpg in Keynote
    1. Go to File –> Export To –> Images…
    2. Under Slides select “From 1 to 1”
    3. Format should be “JPEG (High Quality)”
    4. Click Next
    5. Give your file a descriptive name
    6. Click Export
  • Saving a .jpg in Publisher
    1. Go to File –> Save As
    2. Give your file a descriptive name.
    3. Choose “JPEG File Interchange Format” from the “Save as type” list.
    4. The default resolution will be set to “Standard printing (150)”; click on the “Change…” button below this.
    5. Choose “Web (96 dpi) then click “OK”.
    6. Then click “Save”.

HOW TO SUBMIT YOUR DIGITAL FLYER

Duke provides a publishing system, called DukeFlyer, for anyone with a NetID to submit flyers to digital signage displays across campus. Users can easily monitor when and where their flyers are displayed. DukeFlyer also allows digital signage display owners a way to easily manage their own flyers as well as flyers submitted by other departments and users.

 

Post to DukeFlyer

To post to the Divinity signs, select “Divinity-Gray” (for the Library) and “Divinity-Westbrook” (for the student lounge).

All flyers to be posted on digital signage must be be saved as .jpg files and sized at 1920 pixels x 1080 pixels (26.67″ wide x 15″ high)  and the image resolution must be either 72 or 96 dpi.