ABOUT THE INSTRUCTORS
Allin served the last two years of the Obama Administration as Chief Veterans Experience Officer at the Department of Veterans Affairs, reporting to Secretary Bob McDonald. In this role, Tom was responsible for setting up a Veterans Experience Office where his team worked to understand, design and measure Veteran experience. To evaluate the level of service at VA, the team used human-centered design, creating journey maps for both the customer experience as well as the employee experience. The journey maps identified the moments that matter to Veterans which then allowed the team to introduce real-time measurement and feedback tools to evaluate those moments within each facility. This Veteran experience measurement capability still drives performance at the VA, setting a benchmark for the Federal government.
Meyer is an enterprise product designer with seven years of experience being fully invested in every step of the design process from user research, to visual design, ux design, and interaction design. Obsessed with how one ounce of empathy can drastically change how we think about creating solutions with technology, she spent the last five years teaching and facilitating design-thinking workshops to other creative professionals, development teams, and product and offering managers across IBM. Currently she is driving user experience at BitSight, creating a safer and more trustworthy landscape for our personal data to live in every day.