The landscape of research has been profoundly transformed by the COVID-19 pandemic, propelling a mass transition to online research methodologies. However, the advent of sophisticated AI technologies capable of mimicking human responses has introduced new complexities, potentially undermining the authenticity of data collected through online surveys.

How can researchers best address this phenomenon in a growing digital age? What of the value of in-person research? Read Dr. Van Cappellen’s article, published by the Duke Social Science Research Institute (SSRI) here: The Case for In-Person Research in the Age of AI.