Week 2 Insights




To simplify our business model canvas and arrange for a more direct interview strategy, we organized our beneficiaries in three main groups listed below:

Primary Data Users

  1. Cognitive Performance Coaches
  2. Data Analysts
  3. Research Psychologists

Secondary Data Users

  1. Physical Therapists
  2. Spiritual Advisors
  3. Cognitive Performance Coaches
  4. Interpersonal Coaches
  5. Strength Trainers
  6. Dietitians
  7. Other Sports Medicine Specialists

In identifying this group, we also learned that a representative from each of the 7 groups in the secondary data users is weighing in on the facility design and architecture so that their work needs are met.

Higher Ups (General and Support Staff at SWCS)

  1. General Santiago
  2. Support Staff/ Board that drives downstream policy changes.
# Name Position Dep. Email Note Take, Interviewer Date Notes
11 Vatrina Madre Information Technology Director SWEG vatrina.mardre@socom.mil NC/BX 1/16
  • Testing process before getting approval
  • 3-6 month on average to get approval
  • The new equipment need be on the Disa, if not need to submit to Disa (take 2-3 month), then go through certificate to operate
12 Aspen Ankney SOCEP CPC SWEG aspen.ankney.ctr@socom.mil AJ/BX 1/14/19 -data manager needs to collab w/ CPC to make sense of the data or else data goes to waste (the current collaboration isn’t quite efficient/smooth

-CPC -> data analyst ->research psychologist is ideal rather than what is happening now

-CPC: 70% is working with data (cleaning/adjusting spreadsheet/running analysis)

20% is actual data collection of it, do hard copy,

10-15% of the time spend with other CPC, learning  what are they working on

5% Research, finding the norm, what other methods

-only 40-50% CPC’s collect performance enhancement data

13 Ian Ankney SOCEP CPC SWEG ian.t.ankney.ctr@socom.mil BX MOVED TO NEXT WEEK – SICK
14 Constance Garcia Data Manager SWEG constance.garcia.ctr@socom.mil BX,AJ -lack of communication between CPC and data analysts

-CPC’s drop off data in person, and data analysts have to manually put in data (data input takes up 70% of her time inputting data)

-sometimes CPC want data to be inputted and not analyzed

– Besides lacking an integrated data platform(from the tech side), it seems human factors(lack of communication and collaboration) and inefficient processing (manual input, no standard protocol of the format of the data) also contribute to the problem.

15 Curtis Price Deputy to the Commander SWEG curtis.price@socom.mil AJ; NC 1/15/19
  1. Curtis sees the organism approach as a more efficient manner of human development
  2. Problem is in resource prioritization. HDP has different priorities. Training, injuries. His priority is within longer term, longitudinal studies.
  4. Good contact for people outside of HDP
16 Dr. Tom Duncan Performance Integrator SWEG tommy.duncan.ctr@socom.mil


BX; AJ 1/16/19 -Oscar has a budget

-Oscar has been sitting in on meetings about religiousness for the performance integrator (moving toward the ideal model now)

-discrepancies with how many CPC’s collect data – this person estimates 50% collects data

17 Alexandra Hanson Research Analyst SWEG alexandra.hanson.ctr@socom.mil TL -We need to be able to analyze the problem from a military context. Data gets lost due to personnel turnover, lack of SOPs to stop this from happening

-Security is the primary concern, more so than sharing. Data being abused is already a problem. Countermeasures from cyber attacks and EMPs are also a consideration.

-Any solution we provide should be evaluated on whether or not more Spec Ops soldiers are coming out of the program. Ineffective data collection is actually hurting some recruits, washing them out based on technicalities

18 Dr. Morgan Hall SOCEP CPC SWEG Morgan.hall.ctr@socom.mil TL, AJ 1/16/19 -some devices are “shiny” but aren’t effective or necessarily research based

-CPC’s are well integrated with each other but not with the data analysts and research psychologists

-CPC send all the raw data to the data analyst -> no standard procedure for CPC’s of what to do with data  

19 LTC (Dr.) Mike Devries Command Psychologist SWCS michael.r.devries@socom.mil AJ/BX 1/13/19
  • Special workfare school split between special training, education and medical
  • Two option: a research report either go to SWIC HQ or publish to a journal
  • Clinical psychologist(similar to industrial psychologist) collecting psychological data at an earlier stage, does not collaborate well with CPC.
20 Dr. Megan Brunnelle Head Physical Therapist SWEG NC 1/17/19 -Three Systems: army medical systems, SPEAR, medical imaging system + Profile system; Cognitive and conditioning notes are manual

-Accessing the server is hard – “not a day goes by that I don’t have trouble with the system”

-Talk to five people: sports medicine, physical therapist, strength and conditioning, dieticians, CPC, interpersonal coaches, spiritual advisors

21 Kelvin Bronson S6 Information Technology US Army JFK Special Warfare Center and School


kelvin.bronson@socom.mil NC 1/16/19
  1. New facility is still in development and design
  2. Hard to get approval to share information outside of the organization(intranet to internet)




  • The relationship between the CPC’s, research analysts, psychologists is more nuanced than previously expected. Half of CPC’s don’t complete data collection and most of the time, CPC’s are scrubbing data (~70% of time).
  • Another beneficiary group has been identified: the secondary data user group. These are the physical therapists, spiritual advisors, dietitians, etc.. These are people that aren’t directly present for data collection during training but still used the collected data.
  • PAIN POINT: “Not a day goes by where we don’t run into problems with the citrix server. It’s usually hard to log on.” It’s clear that the citrix server for all the other data servers is inefficient and inconsistent. Targeting other secondary beneficiary users would allow deeper understanding of the issues at human dynamics and performance (HDP).




  1. We need to consider a whole other world of potential beneficiaries: the secondary data users. These are people that interact with the data after training and use insights from training to inform their own functions. For instance, the physical therapists use training data to provide more perspective on a patient’s physical well-being, recovery time, and supplementary exercises.
  2. There’s nothing to tell an incoming CPC what their specific function is within a data collection study. Our team should pursue interviews in areas that provide insight about transitioning incoming contractors.

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