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Week 2 Insights




To simplify our business model canvas and arrange for a more direct interview strategy, we organized our beneficiaries in three main groups listed below:

Primary Data Users

  1. Cognitive Performance Coaches
  2. Data Analysts
  3. Research Psychologists

Secondary Data Users

  1. Physical Therapists
  2. Spiritual Advisors
  3. Cognitive Performance Coaches
  4. Interpersonal Coaches
  5. Strength Trainers
  6. Dietitians
  7. Other Sports Medicine Specialists

In identifying this group, we also learned that a representative from each of the 7 groups in the secondary data users is weighing in on the facility design and architecture so that their work needs are met.

Higher Ups (General and Support Staff at SWCS)

  1. General Santiago
  2. Support Staff/ Board that drives downstream policy changes.
# Name Position Dep. Email Note Take, Interviewer Date Notes
11 Vatrina Madre Information Technology Director SWEG vatrina.mardre@socom.mil NC/BX 1/16
  • Testing process before getting approval
  • 3-6 month on average to get approval
  • The new equipment need be on the Disa, if not need to submit to Disa (take 2-3 month), then go through certificate to operate
12 Aspen Ankney SOCEP CPC SWEG aspen.ankney.ctr@socom.mil AJ/BX 1/14/19 -data manager needs to collab w/ CPC to make sense of the data or else data goes to waste (the current collaboration isn’t quite efficient/smooth

-CPC -> data analyst ->research psychologist is ideal rather than what is happening now

-CPC: 70% is working with data (cleaning/adjusting spreadsheet/running analysis)

20% is actual data collection of it, do hard copy,

10-15% of the time spend with other CPC, learning  what are they working on

5% Research, finding the norm, what other methods

-only 40-50% CPC’s collect performance enhancement data

13 Ian Ankney SOCEP CPC SWEG ian.t.ankney.ctr@socom.mil BX MOVED TO NEXT WEEK – SICK
14 Constance Garcia Data Manager SWEG constance.garcia.ctr@socom.mil BX,AJ -lack of communication between CPC and data analysts

-CPC’s drop off data in person, and data analysts have to manually put in data (data input takes up 70% of her time inputting data)

-sometimes CPC want data to be inputted and not analyzed

– Besides lacking an integrated data platform(from the tech side), it seems human factors(lack of communication and collaboration) and inefficient processing (manual input, no standard protocol of the format of the data) also contribute to the problem.

15 Curtis Price Deputy to the Commander SWEG curtis.price@socom.mil AJ; NC 1/15/19
  1. Curtis sees the organism approach as a more efficient manner of human development
  2. Problem is in resource prioritization. HDP has different priorities. Training, injuries. His priority is within longer term, longitudinal studies.
  4. Good contact for people outside of HDP
16 Dr. Tom Duncan Performance Integrator SWEG tommy.duncan.ctr@socom.mil


BX; AJ 1/16/19 -Oscar has a budget

-Oscar has been sitting in on meetings about religiousness for the performance integrator (moving toward the ideal model now)

-discrepancies with how many CPC’s collect data – this person estimates 50% collects data

17 Alexandra Hanson Research Analyst SWEG alexandra.hanson.ctr@socom.mil TL -We need to be able to analyze the problem from a military context. Data gets lost due to personnel turnover, lack of SOPs to stop this from happening

-Security is the primary concern, more so than sharing. Data being abused is already a problem. Countermeasures from cyber attacks and EMPs are also a consideration.

-Any solution we provide should be evaluated on whether or not more Spec Ops soldiers are coming out of the program. Ineffective data collection is actually hurting some recruits, washing them out based on technicalities

18 Dr. Morgan Hall SOCEP CPC SWEG Morgan.hall.ctr@socom.mil TL, AJ 1/16/19 -some devices are “shiny” but aren’t effective or necessarily research based

-CPC’s are well integrated with each other but not with the data analysts and research psychologists

-CPC send all the raw data to the data analyst -> no standard procedure for CPC’s of what to do with data  

19 LTC (Dr.) Mike Devries Command Psychologist SWCS michael.r.devries@socom.mil AJ/BX 1/13/19
  • Special workfare school split between special training, education and medical
  • Two option: a research report either go to SWIC HQ or publish to a journal
  • Clinical psychologist(similar to industrial psychologist) collecting psychological data at an earlier stage, does not collaborate well with CPC.
20 Dr. Megan Brunnelle Head Physical Therapist SWEG NC 1/17/19 -Three Systems: army medical systems, SPEAR, medical imaging system + Profile system; Cognitive and conditioning notes are manual

-Accessing the server is hard – “not a day goes by that I don’t have trouble with the system”

-Talk to five people: sports medicine, physical therapist, strength and conditioning, dieticians, CPC, interpersonal coaches, spiritual advisors

21 Kelvin Bronson S6 Information Technology US Army JFK Special Warfare Center and School


kelvin.bronson@socom.mil NC 1/16/19
  1. New facility is still in development and design
  2. Hard to get approval to share information outside of the organization(intranet to internet)




  • The relationship between the CPC’s, research analysts, psychologists is more nuanced than previously expected. Half of CPC’s don’t complete data collection and most of the time, CPC’s are scrubbing data (~70% of time).
  • Another beneficiary group has been identified: the secondary data user group. These are the physical therapists, spiritual advisors, dietitians, etc.. These are people that aren’t directly present for data collection during training but still used the collected data.
  • PAIN POINT: “Not a day goes by where we don’t run into problems with the citrix server. It’s usually hard to log on.” It’s clear that the citrix server for all the other data servers is inefficient and inconsistent. Targeting other secondary beneficiary users would allow deeper understanding of the issues at human dynamics and performance (HDP).




  1. We need to consider a whole other world of potential beneficiaries: the secondary data users. These are people that interact with the data after training and use insights from training to inform their own functions. For instance, the physical therapists use training data to provide more perspective on a patient’s physical well-being, recovery time, and supplementary exercises.
  2. There’s nothing to tell an incoming CPC what their specific function is within a data collection study. Our team should pursue interviews in areas that provide insight about transitioning incoming contractors.

Week 1 Insights

After interviewing ten customers, we know that the training facility will use various devices that tracks eye movement, heart rate variability, motion, and other human performance metrics. However, each hardware collects and stores data separately, and there currently exists no way for the data to be stored in a single location. The military lacks an efficient way to store this data which leads to the lag in the analysis of the data. More specifically, we discovered that data is in the hands of the Cognitive Performance Coordinator (CPC) who gets the raw data must spend a lot of time scrubbing the data before giving the data to the data analysts. The data analysts support the research psychologists in evaluating the training program. Our customers emphasized that the data should be continuously updated as new data occurs.

Next week, we plan on interviewing potential trainees. All of our interviews this week were with individuals who would be facilitating or leading the training program. Speaking with trainees will allow a more holistic picture of the training program. Additionally, we plan on speaking to more data analysts. The data analyst can address our questions of their daily technical functions as well as their inability to work with raw data. Apart from more diverse interviewees, we plan to clarify on the timeline in training site construction, type of biometric devices that are currently used and future biometric devices that will be used, and why the data analysts cannot scrub the raw data.


Name Job Description/ Role Designation Key Takeaways Email
Oscar Gonzalez Research Psych -training needs military person and CPC
-facility not yet built-psychologists would like to analyze rather than clean data
SSG Trevor Obrien S6 Information Technology US Army Special Operations Command(USASOC) -technology are in different versions-device to device communication is important

-SPEAR: both a hardware and software solution

Rick Dietrich SOCEP DIR -Cognitive Performance Coordinator (both Dan Sproles & Dan Gyetsky) gets raw data -> scrubs data -> gives data to data analysts-raw data is on CPC’s laptop so CPC’s have to scrub data to transform it into something that data analysts can use – it takes a lot of time for CPC to scrub data Frederick.d.dietrich@socom.mil
Phillip Thomas Director of Academic -equipment must be approved for continuous software updates (otherwise manual updates on an unconnected computer)-SOCOM initiative – all data is inputted manually right now phillip.thomas2@socom.mil
Jim Arp HDP Director US Army Special Operations Command(USASOC)

Special Warfare Education Group


-smart system automatically collects and uploads data-problem: measure impact of the training programs james.arp@socom.mil
Kelvin Bronson S6 Information Technology US Army JFK Special Warfare Center and School(SWCS) – high demand for coaches (want to serve more students) and currently coaches/CPC(especially before Oscar came) need to take time away from training students to process data.-Thus, one of the main goal of our solution should be to save their time and energy so that they focus on their main task. kelvin.bronson@socom.mil
Steve Mannino THOR3 US Army JFK Special Warfare Center and School(SWCS) -training facility can house 5000-number of staff available is a weakness for training

-SPEAR: not user friendly enough

Seth Data Analyst -Dealing with Silos: Either SOCOM or USASOC commander could initiate changes for information sharing. stephen.m.mannino@socom.mil
Dan Gajewski SOCEP CPC US Army Special Operations Command(USASOC)

Special Warfare Education Group


-Event-based data tracking during an activity.-Find a way to relate data each other in real time.

-Come back to him after a few interviews.

Dan Sproles SOCEP CPC US Army JFK Special Warfare Center and School(SWCS) -Limitations: soldier to coach ratio. (1:40 or even 1:200). Even new tech solutions need to work with scale.-Scaling of coaches will likely take more time, extra strain on coaches in the beginning. DANIEL.J.SPROLES.ctr@socom.mil

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