BENEFICIARIES

To simplify our business model canvas and arrange for a more direct interview strategy, we organized our beneficiaries in three main groups listed below:

Primary Data Users

1. Cognitive Performance Coaches
2. Data Analysts
3. Research Psychologists

Secondary Data Users

1. Physical Therapists
2. Spiritual Advisors
3. Cognitive Performance Coaches
4. Interpersonal Coaches
5. Strength Trainers
6. Dietitians
7. Other Sports Medicine Specialists

In identifying this group, we also learned that a representative from each of the 7 groups in the secondary data users is weighing in on the facility design and architecture so that their work needs are met.

Higher Ups (General and Support Staff at SWCS)

1. General Santiago
2. Support Staff/ Board that drives downstream policy changes.

KEY INSIGHTS

• The relationship between the CPC’s, research analysts, psychologists is more nuanced than previously expected. Half of CPC’s don’t complete data collection and most of the time, CPC’s are scrubbing data (~70% of time).
• Another beneficiary group has been identified: the secondary data user group. These are the physical therapists, spiritual advisors, dietitians, etc.. These are people that aren’t directly present for data collection during training but still used the collected data.
• PAIN POINT: “Not a day goes by where we don’t run into problems with the citrix server. It’s usually hard to log on.” It’s clear that the citrix server for all the other data servers is inefficient and inconsistent. Targeting other secondary beneficiary users would allow deeper understanding of the issues at human dynamics and performance (HDP).

KEY DECISIONS

1. We need to consider a whole other world of potential beneficiaries: the secondary data users. These are people that interact with the data after training and use insights from training to inform their own functions. For instance, the physical therapists use training data to provide more perspective on a patient’s physical well-being, recovery time, and supplementary exercises.
2. There’s nothing to tell an incoming CPC what their specific function is within a data collection study. Our team should pursue interviews in areas that provide insight about transitioning incoming contractors.

After interviewing ten customers, we know that the training facility will use various devices that tracks eye movement, heart rate variability, motion, and other human performance metrics. However, each hardware collects and stores data separately, and there currently exists no way for the data to be stored in a single location. The military lacks an efficient way to store this data which leads to the lag in the analysis of the data. More specifically, we discovered that data is in the hands of the Cognitive Performance Coordinator (CPC) who gets the raw data must spend a lot of time scrubbing the data before giving the data to the data analysts. The data analysts support the research psychologists in evaluating the training program. Our customers emphasized that the data should be continuously updated as new data occurs.

Next week, we plan on interviewing potential trainees. All of our interviews this week were with individuals who would be facilitating or leading the training program. Speaking with trainees will allow a more holistic picture of the training program. Additionally, we plan on speaking to more data analysts. The data analyst can address our questions of their daily technical functions as well as their inability to work with raw data. Apart from more diverse interviewees, we plan to clarify on the timeline in training site construction, type of biometric devices that are currently used and future biometric devices that will be used, and why the data analysts cannot scrub the raw data.

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