Marlboro Oral History Collection

Project description: This collection contains dozens of interviews regarding Marlboro cigarettes, with a heavy focus on how cigarette advertising changed over time both in the U.S. and in other countries. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys.

Regulatory significance: Uncertain, as the interviews are not available online, but this collection likely speaks to health and safety regulation of cigarettes, and particularly cigarette advertising.

RepositoryNational Museum of American History

Interview dates: bulk 1985-87, covering the 1930s to the 1980s.

Digital access: No online access.

Physical access: Holdings are available to researchers at the Archives Center of the National Museum of American History, in Washington, DC.