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ProComm: Web Metrics

Putting Web Metrics to Work: January/February 2015

Details

  • Time: Tuesday, January 27 & Tuesday, February 3, 1-3pm
  • Location: Full Frame Theater, behind the Water Tower at American Tobacco Campus (Parking information)
  • Instructors:
    • Julie Grundy (julie.grundy@duke.edu)
    • Jillian Warren (jillian.warren@duke.edu)
    • Greg Whitaker (greg.whitaker@duke.edu)

Class description

This intro course will show you why you should be using Google Analytics and how you can use it to improve your marketing and communications strategies. In two two-hour sessions, you’ll learn how the tool works, how to understand, identify and report on key metrics, and how to turn this data into actions that help shape strategies, inform decisions, and get results. Participants should bring a laptop and have access to a Google Analytics account, if possible – although these are not required.

Handouts

Custom Reports & Dashboards

Resources

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