Ethnography at Work: Research, Collaboration, and Practice in Business Communities
Workshop on April 8, Friday, 1:30-3 pm, Friedl 225
This workshop is for both undergraduate and graduate students who are interested in retooling ethnography in business communities.
Please RSVP here.
Historically, academics have struggled to translate the skills they have spent years fine-tuning into the language that corporations understand. While anthropologists are often seen as having an inside track due to their familiarity with ethnographic research, ethnographers and anthropologists alike often struggle to convince companies that their academic training is sufficient to hit the ground running in a corporate environment. This workshop, led by an ethnographer working as a UX Researcher inside the world of corporate finance, is intended to help ethnographers and social scientists learn how to apply an ethnographic approach within non-academic contexts. Operating from the perspective of User Experience Research, this workshop will focus on how to demonstrate the value and impact of ethnography through developing in-the-moment problem solving skills that focus on delivering quick, impactful results that matter to an organization.
Chris Daley received his Ph.D. in Cultural Anthropology from Duke in 2021, where he studied the youth imaginary among baseball players in post-Soviet Cuba. In addition to attending countless baseball games and practices, he also explored/attentive to the role of money and technology in the everyday experience of young Cubans. After returning from the field, Chris was offered a role as a Senior User Experience researcher at Fidelity Investments based on his interest in technology and his background in Economic Anthropology. At Fidelity, where Chris is now a Principal UX researcher, he focuses on designing scalable approaches to qualitative research, coordinating DEI best practices for 500 researchers, and publishing thought leadership on ethnography.
Advance materials
https://medium.com/media-ethnography/ethnography-the-first-step-in-design-thinking-d3c533278978
https://dscout.com/people-nerds/whiteboard-challenge-ux-research-interview-tips
(Optional) https://medium.com/ethnography-matters/why-big-data-needs-thick-data-b4b3e75e3d7
