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Religious Identity and Climate-Sustainable Behavior
by Zixin “Finnie” Zhao Abstract What motivates individual action on climate change? The study focuses on the potential influence of religious identities. It employs a laboratory experiment to investigate how priming religious identity affects individuals’ donation behaviors to climate versus non-climate charities in a dictator game setting. In contrast with expectations, this study finds no […]
The Market for Apples: A Theory of Identity and Consumption
By Clement Lee This paper presents an economic model of the effects of identity and social norms on consumption patterns. By incorporating qualitative studies in psychology and sociology, I propose a utility function that features two components – economic (functional) and identity elements. This setup is extended to analyze a market comprising a continuum of consumers, whose identity distribution along a spectrum of binary identities is described by a Beta distribution. I also introduce the notion of salience in […]
