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Tag Archives: Google Trends
ICT Behavior at the Periphery: Exploring the Social Effect of the Digital Divide through Interest in Video Streaming
By Erik W. Hanson and Justin C. LoTurco We investigate the factors that influence changes in consumer behavior with regard to video streaming. We focus our analysis on the effect of bandwidth impairment to explore a potential consequence of the digital divide. To measure the change in relative popularity of video streaming services, we use […]
Determinants of NFL Spread Pricing: Incorporation of Google Search Data Over the Course of the Gambling Week
By Shiv S. Gidumal and Roland D. Muench We investigate the factors that Las Vegas incorporates into opening spreads for NFL matchups. We include a novel proxy measure for gambler sentiment constructed with Google search data. We then investigate whether changes in this proxy are reflected in the closing spreads for NFL matchups and find […]
