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ICT Behavior at the Periphery: Exploring the Social Effect of the Digital Divide through Interest in Video Streaming

By Erik W. Hanson and Justin C. LoTurco

We investigate the factors that influence changes in consumer behavior with regard to video streaming. We focus our analysis on the effect of bandwidth impairment to explore a potential consequence of the digital divide. To measure the change in relative popularity of video streaming services, we use Google Trends data as a proxy. We then investigate whether broadband speed improvements in rural vs. urban regions affect the proxy differently. We find that increasing the broadband speeds in rural regions appears to stimulate greater interest in video streaming than equivalent speed increases in urban regions.

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Advisors: Professor Michelle Connolly, Professor Grace Kim | JEL Codes: C33; J11; L96

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Undergraduate Program Assistant
Jennifer Becker
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Director of the Honors Program
Michelle P. Connolly
michelle.connolly@duke.edu