Details
- Dates: Tuesday, January 24; Tuesday, January 31; Tuesday, February 3
- Time: All three sessions run from 3:30-4:30pm
- Location: Full Frame Theater, behind the Water Tower at American Tobacco Campus (Parking information)
- Instructors:
- Jillian Warren (jillian.warren@duke.edu)
- Greg Whitaker (greg.whitaker@duke.edu)
Class description
Participants will get an overview of Google Analytics to understand the terminology and how the tool works, to illustrate the potential uses of metrics to help shape strategies, inform decisions, and improve communication.
This introductory course will show you why you should be using Google Analytics and how you can use it to improve your marketing and communications strategies. In three one-hour sessions, you’ll learn basics about Google Analytics, including how to understand and report on key metrics, and how to turn this data into actions that help shape strategies and inform decisions. This class is geared towards Duke employees who are new to Google Analytics. Participants should bring a laptop and have access to a Google Analytics account, if possible – although these are not required.
Course outline and handouts
- Day 1 outline
- Day 2 outline
- Day 3 outline
- Definitions
- Sample basic report (PDF) (.docx Word file)
Resources
- Google Analytics Home
- Google Analytics Training
- Google Webmaster Tools
- Google AdWords
- Google URL Builder
- Site search tracking
- Setting up Site Search
- Site Search without query parameters (e.g., Drupal search) – see section “Page Path Search Terms (No Queries)”
- Tracking social media share buttons
- Google Developers: Dimensions & Metrics Reference
- Google Analytics language codes
- Google Support: About Regular Expressions (for data filtering)
- Using filters to include or exclude Duke traffic (pdf)
- How to set up a filter to track subdomains
- How to find and track broken links
- Custom Variables
- Lynda.com training: http://training.oit.duke.edu/lynda