Tag: environment

Media Archaeology Chat Reflection

On October 22, 2013

After reading Chapter One on the book of Media Archaeology [1], written by Jussi Parikka and subsequently attending a symposium with the same person on Friday, I gained a more comprehensive understanding about media effects in our society, specifically, how the nature of a medium influences us as well as our environment.

One element that Dr. Parikka was talking about during the symposium which I especially liked was the impact, both deleterious and benign, of the physical essence of media in our lives. In terms of ourselves, our habits are concretely shaped by repeated utilization of the same form, or physical essence, as Parikka dubs it, of media. For example, having read more hard-copied books back during childhood, we simultaneously grew more accustomed to the presence of written media that we could touch and hold. Thus it is not surprising that most of us find it more comfortable and maybe even more reasonable to obtain a hard-copy of specific media, whether that be a newspaper, manual, textbook etc., rather than perusing said media on digital devices, such as PCs, laptops, and tablets.

Additionally, detrimental effects of the physical essence of media can be seen by environmental influence, specifically the creation of “dirty energy”, some mediums create in our world. Dr. Parikka talked about how an old watermill in his hometown in Finland got converted into a Google Data storage, and how the storage used hydroelectric energy as well as other forms of power sources to operate on a full scale, possibly polluting the ecosystem at the expense of creating more digital data “clouds” for Google users. Thus, we can see that the transmission of media, often considered invisible, often has an apparent physical essence to it. This physicality of media is also expressed in Neuromancer, where both hardware and software are abundant in the cyberpunk world.

Another very interesting aspect brought up by the authors during our discussion session was that whether a medium would become well-known or obsolete in mostly dependent on accident, which means that the fate of a medium customarily happens by accident, and cannot be physically manipulated into any direction. A classic example is the introduction of SMS text messaging in Europe, with phone companies at that time advertising the many advantages of text messaging. What the companies didn’t realize, however, was that the rapid proliferation of texting was not due to people’s recognition of it as a more advantageous method of remote communication than phone calls or other media, but that texting was simply cheaper and a better way to save money for households. This piece of history strongly demonstrated that how well-known a media can really become happens mostly accidentally.

The graphic-novel Daytripper that we will read and discuss this week in class presents some additional insights into media archaeology by furnishing different accounts of alternate history.

Sources:

[1] Parikka, Jussi, Media Archaeology. http://www.ucpress.edu/book.php?isbn=9780520262744. Accessed Oct. 16, 2013

Media Archaeology Chat Reflection

By Mithun Shetty

On October 20, 2013

In Uncategorized

Following our in-class discussion of Jussi Parikka’s Media Archeology excerpt and his article “The Geology of Media” in The Atlantic, our class attended a symposium during which Mr. Parikka discussed the study of Media Archaeology, as well as fielded our questions regarding the nature of different media and mediums. An important theme that accompanied the majority of our discussion of Media Archaeology is that the informational content is not the only important feature when studying different works – the context and medium through which the media is communicated is arguably equally important.

One of the scholars discussed his current project at his publishing press. They are working on reverse engineering a facsimile of a work from many years ago. To do so, they are utilizing the same material and machinery used at the time of the journal’s original production (in lieu of modern printing technologies). This raises the idea that the experience of consuming a work has an important value in understanding the work fully. I want to know what this value is in regards to his current project. I understand the importance of distinguishing different media when it comes to music, video games, and other multidimensional mediums, but I do not know what new information they aim to discover from creating a tactile replica of the original work when they already have copies of the journal scanned that contain the informational content. Nonetheless, the process of gathering the materials and the research involved in operating dated printing technologies is both interesting and exciting. Our class discussion had many connections to this part of the symposium. Most notably, the disparity between digital and print media is an example of distinct experiences of consuming works (such as the tactile and visual sensations of looking at a physical book versus a computer/LCD screen). This will probably be a very relevant idea during our analysis of the comic book, Daytripper.

Recreating this journal could provide insight regarding the environmental impact of older printing methods, which may in turn predict said impact’s development. Towards the end of the symposium Parikka discussed the environmental repercussions of creating new media. With contemporary digital media, these repercussions include energy expenditure, electronic and chemical wastes associated with production and distribution, and a carbon footprint. The so-called “dirty energy” used to power our major electronic mediatic structures (such as the cloud) is noticeably damaging our environment. He at one point even referred to this concept as the “pathology of media.” I thought this was an interesting way to describe the problem; it is almost as if the excesses of information and pollution are a disease that needs to be treated. This issue has been brought up in class in our discussion of The Difference Engine, specifically the rampant pollution that was a byproduct of technological innovation in London. Parikka continued this discussion by bringing up the idea of progress being accompanied by destruction. The destruction is not just of our physical world either; the creation of factories and technology is accompanied by many ethical issues, such as the acquisition of labor resources (workers who are often outsourced and underpaid). Parikka refers to the sum of these issues as “gray ecology.” This could be one of many benefits of studying media archaeology – finding alternative methods of setting up production of new mediums that are less detrimental ethically and environmentally.

Media Archaeology with Jussi Parikka

By Kim Arena

On October 20, 2013

In Uncategorized

Media archaeology explores the components that make up various media elements and technologies and how the origins and interactions between these components have affected the way these medias have developed and established a role in our world. Jussi Parikka presents ideas and observations obtained through media archaeology in his article “The Geology of Media” and his book “Media Archaeology”, yet it was when our class met with the author that we were able to delve into the topic. One of the concepts associated with media archaeology that we discussed was reverse speculation—imagining what the world would have been like if things had gone differently, from a technology standpoint. I found it interesting to wonder, what would our world be like today if Bill Gates did not invent Microsoft? Where would computer programming be now? Would it have taken a completely different route in its design and function? And furthermore, how would that have affected other technologies—such as the development of Apple as a company, or computer software in general? Thinking in this way helps us to understand why our world is the way it is now, and thus we are able to trace the impacts the technology did have on our society and the development of other technologies based on the comparison between the path it took and the path it could’ve taken. This concept is related to William Gibson’s “The Difference Engine”, which explores what the 18th century would have been like if Charles Babbage had succeeded in the creation of the Babbage Engine. The speculative writing draws comparisons between what our world is like today and how it would have been (or how we imagine it would have been) in the past. By looking at the past in this light, we are able to see both how the computer plays a role in our society through the comparison between the known past and the speculative past.

Another component of media archaeology that I found interesting was the observation of technological effects and developments through their relation to Earth. It is easy to overlook that resources play a fundamental role in what is able to develop at what time. Media is more than just data, as it is the device that portrays the data that interprets it and has an effect on how it is perceived—the device gives the data meaning. Development of technology—specifically why certain technologies developed at certain times and how they became the way they are—can be analyzed based on the political economy of the time, particularly in relation to minerals and metals. Similarly, trends in wastes, energy usage, and exploitation of resources provide tracking sources for the development of media elements. The history of media can be traced through what it is made of—chemicals, the developmental processes, and subsequently the develop of technological processes necessary to create and produce the media element. Technology itself can be tied in to the destruction of the world as well, as it has just as much—if not more—of an impact on the world as it develops as the world has on its development. Media develops are thus correlated to pollution, changes in populations, and environmental factors such as storms, weather patterns, or events that affect availability of or accessibility to resources. And environmental pollution isn’t the only kind of pollution that can be traced through technological developments, but mental pollution as well. Though abstract, we are able to see how technology affects our everyday lives and the way we behave and interact. Essentially, geology affects our exposure to media, and our exposure to media affects how our reality is augmented—thus geology is the direct source from which our reality is augmented.