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Female Surname Choice: Historical, Cultural, and Branding Influences at Duke University
By Corinne Grzbowski Female surname choice at marriage depends on a range of historical, cultural, and branding factors. Two of the three datasets are administrative datasets from the Duke University Alumni Association (DAA), which include every female Duke alumnae from 1960-2000. The third dataset comes from a survey administered to Duke alumnae. We find that […]
