by Sidharth Ravi

Abstract 

The Hindi Film Industry, known as Bollywood, is seen as a gatekeeper of Indian culture.
Annually thousands of films are produced, half a million workers across India are
employed and millions in revenue is created. Although Bollywood has ensured increased
employment and wage opportunities for women on and off screen, the overall
representation of women remains severely low. Little is known about their impact on
Bollywood’s film revenue. This study uses a novel dataset to estimate the impact of
female representation on Bollywood revenue from 2009-2019. We apply a traditional
linear regression and use a ratio of female to male characters in a film’s cast as a proxy
for female representation. Results indicate there is not a significant relationship between
an increased female cast composition on box office performance. To check for the diverse
impact of star power, I analyzed the gender makeup of the movie star in a film, finding
this to have a significant impact on box office revenue. In addition, there is a significant
effect of production budgets and genre on box office performance.

Professor Genna Miller, Faculty Advisor
Professor Grace Kim, Seminar Advisor

JEL Codes: L820, F63, J16, Z11
Keywords: Film Economics, Bollywood, Gender, Female Representation

View Thesis

View Data

View Code