Home » Posts tagged 'Brand Value'
Tag Archives: Brand Value
How Expensive Is This Suit? An Analysis of Corporate Litigation Settlements and Brand Value
By Jenny Y. Zhang Two recent corporate trends include a rise in litigation and companies’ increased emphasis on branding. This paper examines whether there is a relationship between the two phenomena by analyzing corporate litigation outcomes and brand value. Specifically, I examine law suits resulting in a settlement in order to determine whether a company’s […]
