By Mitchel Gorecki

In order to ensure long run viability, a firm must understand the idea of optimal business location. In the designing of a strategy, it is important to not only evaluate the present market environment but to also account for possible future change. This paper will demonstrate the core ideas behind a comprehensive location model that will predict the optimal location for a business. The effectiveness of the model will be evaluated by using past data from Durham, North Carolina to predict current retail development. The model is determined to be successful by seeing if the trend recognized would be able to correctly identify the present location choices of firms. The model will be further used to predict the future development plans for businesses locating in the Durham area.

View Thesis

Advisor: Charles Becker