Pricing and Pack Size Brand, Quantity, and Cost Considerations in Pricing Multipacks of Toothpaste
By Stephanie Wiehe The US market for toothpaste, like many other goods, is shifting towards selling in bulk. Multipacks of toothpaste require quantity discounts to incentivize consumers, making buying in bulk a great deal for the savings-minded toothpaste-shopper. It is more difficult to understand, however, producers’ willingness to sell multipacks of toothpaste, when margins are […]
