The Puzzle of Mobile Money Markets: An Example of Goldilocks Conditions
By Ricardo MartÃnez-Cid and Gonzalo Pernas This paper investigates the supply-side and demand-side factors that explain the success of mobile money markets. Namely, we argue that there exists a set of Goldilocks conditions that best supports mobile money services. A population must have exposure to financial services to understand mobile money and have a high […]
