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This picture shows an instance of Jeff Bezos tapping into the “celebrity” world. He is pictured with Kim Kardashian West, Kylie Jenner, and Kendall Jenner. This picture was taken at the annual, 2019 Met Gala, with the theme of the year being Camp: Notes on Fashion. Bezos chose to ignore this theme, opting for a classic tuxedo instead. At the time, Bezos still held the title of Richest Person Alive, and this was enough to score him an invitation to the ultra-exclusive events, with tickets costing around $35,000 a piece.

This is not the first instance of Jeff Bezos being photographed with famous friends. At the 2018 Golden Globes, Bezos took a photograph with actors Matt Damon and Chris Hemsworth and director Taika Waititi. In 2019, Bezos commissioned pals Lil Nas X and Katy Perry to perform in a private concert for Amazon employees. At the 2020 Super Bowl, he tweeted a picture with singer-songwriter Lizzo, and that same year he was also photographed with former Senator Hillary Clinton.

These are just a few examples of Jeff taking advantage of his notoriety to befriend celebrities. This promotes the idea of a “Superstar CEO” where businesspeople are becoming more incorporated into pop culture and their lives are getting scrutinized by the media in ways that have been unheard of in the past.

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