Much has been made of Jeff Bezos in pop culture recently, particularly since he has started attending high-profile events like the Met Gala and the Golden Globes. At the 2021 LACMA Art+Film Gala, a video of Lauren Sanchez and Leonardo DiCaprio speaking went viral. People all over Twitter and other social media platforms were saying that Sanchez seemed way more interested in DiCaprio than in her boyfriend. Many tabloid articles were written about this, and high-profile accounts like Barstool Sports commented on this as well. The former Amazon CEO seemed unfazed, responding playfully on Twitter with the caption, “Leo, come over here, I want to show you something…” and a picture of him standing next to a sign saying DANGER: STEEP CLIFF, FATAL DROP.

Bezos’ rivalry with Elon Musk is another thing that the media seems to love. They exchanged some passive-aggressive tweets when Elon Musk’s net worth overtook that of Bezos. The two are often compared, especially since they are very involved in their respective space ventures. Both of their net worths have skyrocketed since the beginning of the COVID-19 pandemic, with Forbes estimating that Bezos’ worth has increased by 86 billion dollars.