Christine Ashimwe completed an internship with Goodby Silverstein & Partners as a brand strategist working on Cheetos brand messaging to Gen Z. In addition to this, she also volunteered as a university counselor at her old high school.
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This seems like it was a really cool experience! Watching your video as a (prospective) Psychology major, I couldn’t help but wonder if there was anything to do with Psychology that you discovered in your research of our generation! How has the Cheetos advertising model changed with the times to better reflect the viewpoints and beliefs of the younger generation? Thank you for your presentation and I look forward to hearing your response!
I enjoyed hearing about your summer. Did you only examine Generation X in America or did you also look into young people from other countries? If you did, did you find any interesting similarities or differences between youth in different parts of the world? If not, could you compare and contrast your findings about American youth culture to the culture of the Rwandan high schoolers you worked with at the beginning of the summer?
I have always found generational differences super interesting, especially in terms of communication and how one generation can interpret a word totally differently—the “you’re welcome”/”no problem” difference for example. How do you think generational differences will affect businesses and companies as Gen Z graduates and enters the workforce?
That sounded like a very cool experience! Get Z is a particularly interesting generation that I would also love to study. What were the findings of your research? Did Cheeto implement new strategies? Thank you!
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