John slices a potato into thin pieces while prepping dinner for his two kids, Juliette and Adam. After slicing the potato, he sets it to the side and pulls from the cabinet a bag of genetically engineered cow meat. On the bag of so called meat the label advertises that the product “Tastes like REAL meat” and “You can’t believe it’s not meat”. Without thinking, John slices open the package and the red brick-like structure falls into the pan.

In an attempt to break up the minute little squares, John takes his spatula and pokes the meat. He watches as the little bits of blood red dyed protein fall into the pan and start to brown and sizzle. The aroma of the meat cooking in the pan releases a smell unlike any type of meat he remembers as a child.

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