COVID's Impact on MagikCraft

To Tom, COVID changed the way he interacts with customers. Stress from the ongoing COVID-19 lockdown has negatively impacted nearly everyone’s lives, so Tom tries to take a more personable approach with customers. Instead of the unpersonable interactions you find in many stores, Tom tries to go beyond the typical “hi, how are you doing?” and tries to get a read on someone- gauging whether the customer is interested in talking more. If Tom senses that the customer is open to talking, he would continue talking with and learning more about the customer. 

In fact, when I had met Tom for the first time in the store, we talked for several hours about delta 8/CBD and numerology. Since there weren’t any other customers in the store, he took the time to calculate my “life path” and then pulled out a massive book several inches thick detailing the personalities and eccentricities of various life paths and we spent hours reading and learning about my life path. Tom’s personable approach astonished me, but to him, the chance to cultivate relationships with customers he’s never met means that “work is not like work.”