While the color of red is alarming in the English context, red is generally considered glorious and auspicious in Chinese culture, referencing the image of the rising sun. “Red (紅 hong), vermilion (丹, dan), and crimson (赤, chi) are associated with masculine yang energy and fire, good fortune and joy. Red is the traditional color used during Chinese New Year and other celebrations, including weddings and wedding gowns. Chinese reds are traditionally inclusive of shades English might consider orange or warm brown.” (Wikipedia)
For more information about the meaning of the color red across Asia, see https://asia.si.edu/explore-art-culture/art-stories/colors/red/.
