Planned Coverage for 2015 Women’s World Cup

By Catherine Foy

The 2015 Women’s World Cup, which is going to be held in Canada, is only a month away and it is critical that fans understand exactly how to access not just the matches themselves, but also additional media broadcasts, like pregame and post-game coverage and commentary. This subsection will give an overview of the planned coverage for the 2015 Women’s World Cup in Canada, Europe, and the United States. It will also provide an in-depth look at how FOX Broadcasting Company in the United States is planning on covering the World Cup like no other news or media outlet ever has before. Check it out!

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Quick look at some of the TV Channels that have obtained media licenses from FIFA giving these TV channels and networks the right to broadcast 2015 World Cup coverage in their respective countries. Source: FIFA Women’s World Cup Canada 2015™ Media Rights Licensees Report.

 


Overview of Coverage in Canada, Europe, and USA

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The host country will be covering the 2015 World Cup via Bell Media, a Canadian multimedia company that will be broadcasting the matches and events surrounding the matches on three main networks: CTV, TSN and RDS [1]. These three networks will be providing live coverage of all 52 games played during the tournament. This will include pregame shows before each match and 30-minute highlight and recap segments throughout the World Cup [2]. Additionally, fans and TV subscribers will have the opportunity to live-stream the games via GO platforms for each of the broadcast networks or listen to the live games via radio coverage provided by national TSN radio stations [3].

“We are incredibly proud to bring Canadians live coverage of every game from the FIFA Women’s World Cup Canada 2015™ on CTV, TSN, and RDS,” – Phil King, President of CTV [4]

 


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In Europe both the British Broadcasting Corporation (BBC) and the European Broadcasting Union (EBU) have made a commitment to cover and broadcast the Women’s World Cup this summer in Canada. The EBU recently made a deal with FIFA to extend its media rights to cover the 2015 Women’s World Cup across all different types of media platforms in thirty-seven European countries [5]. The different types of platforms include television, radio, Internet and mobile media rights [6]. On the chart above it indicates that EuroSport will be the specific EBU channel actually broadcasting and covering the tournament. BBC has also obtained media rights to cover the upcoming Women’s World Cup and plans to do so via BBC Two, BBC Three, Radio 5 Live and BBC Sport [7]. All of the games will be broadcasted across these networks, in addition to daily match reports and live text commentaries [8].

“We look forward to bringing our audiences the excitement and drama of another major women’s international football tournament.” – BBC director of sport Barbara Slater [9]

BBC also has made a commitment to showcase twelve one-minute interviews with some of the top players in the tournament and make public for display FIFA Women’s World Cup Guides, which will provide overviews of top players and information about the tournament in general [10]. Also in store for viewers in Europe is BCC’s Red Button feature, which is a digital network that will also be covering the World Cup matches [11].

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Source: “FIFA Women’s World Cup – Canada 2015.” BBC Advertising., n.d. Web. 01 May 2015.


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In the United States the only two media outlets with exclusive broadcasting rights for the upcoming FIFA Women’s World Cup are FOX Broadcasting Company and the NBC owned Spanish network, Telemundo [12]. While FOX has rights across all platforms, Telemundo’s media rights do not extend to radio broadcasting. The network in the United States with exclusive Spanish language radio rights for the upcoming tournament is Fútbol de Primera Radio [13].

Source: "FIFA Women's World Cup" FOX Sports Youtube Channel

Source: “FIFA Women’s World Cup” FOX Sports Youtube Channel

Closer Look at Anticipated FOX Coverage of the Tournament 

FOX broadcast network and FOX Sports have made an unprecedented commitment to providing thorough coverage of the entire tournament for viewers across America. FOX Sports will air all 52 World Cup games, which will be played between June 6th and July 5th, on FOX Sports 1 and FOX Sports 2 cable networks [14]. Additionally, 16 of these games, including the final and the consolation game, will be televised on the FOX broadcast network [15]. This shatters previous records as it marks the highest number of Women’s World Cup games ever televised on a broadcast network in the United States [16]. The last time any FIFA Women’s World Cup games were televised on a broadcast network at all was in 2003 when ABC aired only 3 matches [17].

“We are doing things differently than ESPN and ABC by televising the Women’s World Cup games in an unprecedented number of broadcast TV windows,” says Neil Mulcahy, executive VP sales, Fox Sports Media Group. “We are embracing the Women’s World Cup for the major worldwide event that it is.” [18]

FOX coverage of the tournament also includes live pre-match, halftime, and post-match commentary [19]. The chosen commentators to cover these pregame, postgame and halftime shows for FOX Sports are mostly famous former female and male soccer players from over five different countries: United States, Canada, England, Germany, and Mexico [20].

Other famous commentators also include Kelly Smith, currently England’s all-time leading female goal scorer, Christine Latham who is a famous retired Canadian female player, and the former Mexican national team captain, Monica Gonzalez [21]. Overall though, FOX’s widespread coverage of the event is groundbreaking and will definitely make this upcoming Women’s World Cup in Canada something to enjoy for viewers all over the United States. Below is a short video promo created by FOX Sports to help promote the 2015 FIFA World Cup in Canada. It is goosebump-worthy!


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[1] “100 Days to Go: CTV, TSN, and RDS Announce Broadcast Schedule.” Bell Media. N.p., n.d. Web. 01 May 2015.

[2] IBID. 

[3] IBID. 

[4] IBID. 

[5] “EBU, FIFA Conclude Media Rights Agreement.” EBU. N.p., 8 Dec. 2014. Web. 01 May 2015. 

[6] IBID.

[7]  Connolly, Eoin. “BBC Confirms Comprehensive Fifa Women’s World Cup Coverage.” BBC Confirms Comprehensive Fifa Women’s World Cup Coverage. SportsPro, 24 Nov. 2014. Web. 01 May 2015. 

[8] “FIFA Women’s World Cup – Canada 2015.” BBC Advertising., n.d. Web. 01 May 2015. 

[9] Connolly, Eoin. “BBC Confirms Comprehensive Fifa Women’s World Cup Coverage.” BBC Confirms Comprehensive Fifa Women’s World Cup Coverage. SportsPro, 24 Nov. 2014. Web. 01 May 2015. 

[10] “FIFA Women’s World Cup – Canada 2015.” BBC Advertising., n.d. Web. 01 May 2015. 

[11] IBID.

[12] “FIFA Awards US TV Rights for 2015-2022.” FIFA.com. N.p., 21 Oct. 2011. Web. 01 May 2015.

[13] IBID. 

[14] Consoli, Ohn. “MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience.” MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience. N.p., 18 Mar. 2015. Web. 01 May 2015.

[15]  “FOX Sports Makes Unprecedented Broadcast Commitment to FIFA Women’s World Cup 2015.” FOX Sports. N.p., 16 Dec. 2014. Web.

[16] Consoli, Ohn. “MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience.” MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience. N.p., 18 Mar. 2015. Web. 01 May 2015.

[17] IBID. 

[18] IBID. 

[19] “FOX Sports Stocks FIFA Women’s World Cup Studio Coverage with Multi-national Firepower.” FOX Sports. N.p., 30 Apr. 2015. Web.

[20] IBID. 

[21]  IBID. 

2 thoughts on “Planned Coverage for 2015 Women’s World Cup

  1. Pingback: Things You Should Probably Know About The 2015 FIFA Women’s World Cup | WORLD Warotter

  2. Pingback: 17 Things You Need To Know About The 2015 FIFA Women's World Cup - Totally nailed it

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