By Andrew Jordan
Today, the USA Soccer program re-branded itself with a brand-new logo complete with an accompanying hype video (can be seen below). The logo hasn’t undergone a major change since 1995, but the new logo just simply makes more sense. There are 13 stripes instead of 11 (remember the 13 colonies?), and the new look is sharper and sleeker (and doesn’t have that ridiculous flying soccer ball either). The redesign process began in 2014 and went through several hundred iterations before the U.S. Soccer Federation (along with Nike, of course) reached a consensus.
This redesign is coming on the heels of an emphatic World Cup Victory for USA’s women’s program in 2015 and a strong performance by the Men’s team who made it to the knockout round in 2014. USA soccer players like Abby Wambach, Hope Solo, Alex Morgan, and Tim Howard have attained national fame during World Cups. However, once the fanfare is ended, there is little interest in their club careers. Regardless, the new logo is a step in the right direction for not only the program, but also soccer in America. I know I would personally feel more comfortable repping a jersey with this slick new crest as opposed to the tacky 1990s one.
They have also coined a new catchphrase to accompany the logo: “One Nation. One Team.” While it’s been well established that many Americans will fervently support the USA Soccer Teams during World Cup competitions, but how much more will America be willing to accept soccer? Will the MLS become more popular? Or do we just enjoy watching America beat other countries in “foreign” sports more than the sport itself? Only time will tell.