Pinboard Entry #5: Post-Race Covergirl

Ann Coulter Mugged Book Cover 2012

On her book cover, Republican commentator Ann Coulter appears to lean on the black band at the bottom of the book, which serves as her nameplate and also establishes her status as a bestselling author. Her blonde hair falls over her shoulders and chest, which are exposed by her tight, sleeveless dress. Her gold cross catches the light, and she gives the camera a tight smile. By all accounts, this is a glamor shot which would seem more appropriate for a memoir or a book about personal hygiene than one on race.

Mugged, which is Coulter’s eighth book to date, revises history by arguing that liberals have not historically been the champions of racial equality in the United States. The book was released in late September, and Coulter’s subsequent promotional television appearances clearly establish that she intended for it to have an outcome on the election. In addition to arguing that President Obama’s election in 2008 was more a consequence of white liberal guilt than a milestone in American political history, she attempts to show that Obama lost support among African Americans during his first administration. Coulter’s book is  an stunning example of what Bill Maher calls the “Republican Bubble”—an alternative universe where “facts” need have no basis in reality—and many public figures, including Maher and Whoopi Goldberg, have called her out on this.

Contrary to conventional wisdom, this book can be judged by its cover, which betrays the  insincerity of Coulter’s inquiry into race in the United States. The juxtapositioning of her title, “Mugged” in bold black typeface, which conjures images of urban violence, over her blond, blue-eyed head shot is a deliberate attempt to claim that white people are the victims—of decades of “racial demagoguery,” as her subtitle bears out. By casting her discussion of race in America in her own dyed, dieted and cross-bearing image, Coulter is targeting her audience: white conservatives who may be sympathetic to her spurious argument that racial inequality exists only in the imagination and discourse of liberal America.

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