The idea behind this paper is to create a model that will predict the optimal place for a business to locate. In order to ensure long run viability, a firm must understand the idea of optimal business location. In the designing of a strategy, it is important to not only evaluate the present market environment but to also account for possible future change. This paper will demonstrate the core ideas behind a comprehensive location model that will predict the optimal location for a business. The effectiveness of the model will be evaluated by using past data in Durham, North Carolina to predict current retail development and to see if the trend recognized would be able to correctly identify the location choices of firms. Further analysis will show what this foretells for Durham’s future retail locations.
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