It became recognized on a national level when Durham/Chapel Hill was named Bon Appetit magazine’s 2008 “Foodiest Small Town”. This was only the beginning of Durham’s recognition, which has quickly exploded as new restauranteurs spring forth in hopes of finding their niche within the city. Some of these restaurants have merged perfectly into the spaces that they filled, embodying and accenting the culture and personality of their surroundings. A prime example of this would be Pompieri Pizza located at 102 City Hall Plaza, which is housed in a refurbished fire station. Others have totally transformed their surroundings with their presence, creating an entirely new environment. The best example of this kind would be the transformation of Geer St. with the arrival of the Geer St. Garden, Motorco, Cocoa Cinnamon, and other surrounding restaurants. A closer examination of Pompieri and the Geer St. restaurant cluster and their effects on the surrounding community could give more insight into the importance of restaurants in revitalizing a city and the decisions that firm owners (in this specialized case of restaurant proprietors) face when identifying spaces to enter the market.