Home » Gothic Bookshop » The Changing Face of Search Engine Optimization (SEO) – Guest Speaker & Book signing

The Changing Face of Search Engine Optimization (SEO) – Guest Speaker & Book signing

Paul Kaufman, Internet marketing speaker, will be on campus to talk to us about “The Changing Face of Search Engine Optimization” and his new book “Homerun Internet Marketing”:

The Changing Face of Search Engine Optimization (SEO)
Date: Wednesday, October 31, 2012
Time: 2:00-3:00 pm (A book signing will follow.)
Location:  Room 217 Perkins Library, Duke University

Online registration is required to attend this event.  https://duke.qualtrics.com/SE/?SID=SV_es17J6el2tJQcpT

NOTE: This event is also open to the public. Visitor Parking Information: http://parking.duke.edu/parking/visitor_parking/

The times they are a changin’. And SEO is no different. With ongoing time and budget challenges facing companies and universities around the globe, it’s difficult to keep up with the new ways search engine rank websites. The Google Panda and Penguin updates have added to the confusion. This session will clear the air by detailing the new ways websites are being evaluated and the methods you can use to reach the tops spots for your targeted phrases. The landscape may have shifted some, but you can still employ real-world tactics to enhance your website’s rankings right away.

Take Aways:
·         See how Google has changed its evaluation of websites recently
·         Learn concrete ways you can improve rankings
·         Learn how to sculpt page content to attract prequalified traffic

The Gothic Bookshop staff will have copies of Paul Kaufman’s book “Homerun Internet Marketing” on hand. Cash and credit cards will be accepted.

This event is co-sponsored by the Office of Information Technology and the Gothic Bookshop. If you have any questions, contact oit-training@duke.edu.


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