Betting Becomes Finance in the Quiet Rise of Prediction Markets

Photo: The Atlantic

Over the past few years, the art of gambling has reached unprecedented heights in the United States. What started in the taverns of the Wild West took the Las Vegas Strip by storm and eventually moved online. Beyond the familiar turn of cards and spin of roulette wheels, an entirely new market emerged. It captivated America almost overnight, fundamentally rewriting the rules of online betting.

In 1992, the Professional and Amateur Sports Protection Act froze legal sports betting nationwide, confining it to a few states and leaving the regulatory map unchanged for more than two decades. Although the rise of the internet in the 2000s introduced online wagering, the Unlawful Internet Gambling Enforcement Act of 2006 restricted financial transactions, pushing much of the activity offshore and preventing the development of legal, state‑run online sportsbooks.

A decisive shift came in 2018, when the Supreme Court ruled in Murphy v. NCAA that PASPA was unconstitutional, returning regulatory authority to individual states. Because each state could now decide for itself whether and how to legalize betting, the result was a fragmented landscape: some embraced mobile wagering, others limited it to physical casinos, and several banned it entirely, creating the conditions for alternative models such as prediction markets to emerge.  

Founded at the height of COVID‑19 by Shayne Coplan, Polymarket emerged as a blockchain‑based prediction market that allowed users to trade on the outcomes of real‑world events using cryptocurrency. Built on the Polygon network, Polymarket positioned itself not as a traditional sportsbook but as an information market where prices reflected collective beliefs about politics, economics, and global affairs. 

It was brought to the spotlight during the 2024 presidential election between Donald Trump and Kamala Harris. Trading volumes on Polymarket surged into the billions as users flocked to bet on electoral outcomes, turning the platform into a real‑time barometer of public expectations. Its virality blossomed at this time, with millions of users sharing screenshots of the ever‑changing odds, helping Polymarket become not only a highly accessible betting venue but also a clear representation of American political sentiment.

“Retail traders betting on everyday questions” (Examples of highly traded Polymarket markets, from U.S. politics to global conflicts, showing how almost any real world question can be turned into a contract)

As the bet on the US striking Iran suggests, this range now spans everything from U.S. politics and Middle East geopolitics to the NBA finals, all expressed as simple yes or no contracts that anyone can trade. Today, Polymarket allows users to wager on almost any measurable question: who will win the Super Bowl, how many times Elon Musk will post on X in a week, or the outcomes of elections, economic data releases, and global conflicts. Markets like the one in the image below, which asks what price Bitcoin will reach in February and has attracted tens of millions of dollars in trading volume, show how Polymarket lets users bet not only with cryptocurrency but also on it at the same time. 

“Pricing the future of Bitcoin” (A Polymarket market asking ‘What price will Bitcoin hit in February?’, with over 91 million dollars in volume and a countdown to settlement, showing how crypto itself becomes a subject of prediction)

Thousands of constantly fluctuating contracts trade in real time, each price representing a probability rather than a simple bet. As founder Shayne Coplan has claimed, it is “the most accurate in mankind right now,” because the platform relies on the wisdom of crowds.  

Supporters describe it as the only forum where everyone truly puts their money where their mouth is: no rhetoric, no polling spin, only capital at risk, and markets that reflect what we collectively know while providing nothing more than a confidence level. The presidential odds bet below makes this visible: prices for Kamala Harris and Donald Trump moved up and down for months, with every swing representing a shift in the market’s implied probability of victory.

“Polymarket odds on the 2024 U.S. presidential race” (Polymarket price chart for Kamala Harris and Donald Trump between August and election day, with prices reflecting the changing probability of each candidate winning)

Just like traditional financial markets, Polymarket works as a constantly moving ecosystem where traders, algorithms, and automated bots compete to interpret information before anyone else does. Every contract represents a potential future event such as who will win an election, how high inflation will rise, or whether a new technology will succeed, and the price of that contract reflects the current crowd opinion about its likelihood. 

When new information enters the public sphere, whether it is a breaking news story, a government report, or even a tweet from Elon Musk, prices can shift within seconds as users buy or sell in response. Algorithms and bots handle much of this activity automatically, scanning data streams, parsing headlines, and placing orders faster than any human could react.  

“Live trading on the 2026 NBA champion market” (Real time order book and volume data on the ‘2026 NBA champions’ contract, illustrating how liquidity and prices move as new information arrives)

Instead of dollars in a sportsbook, trades are made using cryptocurrencies like Bitcoin, USDC, and other stablecoins that run on the Polygon blockchain. This setup allows transactions to settle almost instantly without relying on banks or geographic borders. Onscreen, Polymarket looks and feels like a financial trading platform, complete with live price charts, order books, and candlestick graphs showing how collective sentiment changes moment by moment. Screens like the one in image (3), which display live order books and volume for contracts such as the 2026 NBA champion, resemble a traditional trading terminal and show how liquidity and belief move together second by second. 

What makes Polymarket unique is that these numbers are not tied to company profits or stock earnings but to probabilities about real‑world outcomes. For many traders, watching these charts update is more than just following a bet; it is a way to see how information becomes measurable and how global events are priced in real time.  

At its core, the word “prediction” simply means trying to anticipate what will happen next, turning uncertainty into a tangible expectation, much like checking the weather before deciding whether to bring an umbrella. It is an attempt to make the unknown a little more knowable, a way of measuring the future even when it is inherently unpredictable. Polymarket is a prediction market that brings together many different opinions through buying and selling, allowing prices to reflect what people collectively believe. Each participant expresses their expectations through their choices, and because they risk their own money, Polymarket naturally rewards accuracy and punishes error. Over time, this creates an environment where mistakes tend to be corrected, producing a form of collective intelligence. 

This mechanism has drawn the attention of some investors and analysts on Wall Street. Polymarket provides a real‑time signal of public expectations, showing what people anticipate about political, social, and economic events. Increasingly, traders, research desks, and financial commentators cite Polymarket data alongside traditional polls and economic models as another way to understand the world. The Wall Street headline below, which highlights a multibillion‑dollar investment and a multibillion‑dollar valuation, captures this shift from niche crypto experiment to tool that large institutions treat as a serious information source.  

“Polymarket lands on Wall Street” (Headline announcing a multibillion dollar investment in Polymarket by ICE, the parent company of the New York Stock Exchange, signaling growing institutional interest)

Taken together, these markets and charts show how Polymarket has evolved from a speculative curiosity into an information layer that prices political, economic, and cultural events in real time. Yet, as we look more closely at Polymarket, a subtle tension begins to appear. The market is not separate from the world it observes. Decisions made by politicians, businesses, and everyday people can change market outcomes. At the same time, Polymarket prices can influence how people make decisions. This raises a simple but important question: if Polymarket can influence the events it is supposed to predict, can we still trust it to show what will actually happen? This trend might suggest the growing trend of commodification within our growing global capitalist landscape.

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