Putting Web Metrics to Work: Spring Semester 2017

Details

  • Dates: Tuesday, January 24; Tuesday, January 31; Tuesday, February 3
  • Time: All three sessions run from 3:30-4:30pm
  • Location: Full Frame Theater, behind the Water Tower at American Tobacco Campus (Parking information)
  • Instructors:
    • Jillian Warren (jillian.warren@duke.edu)
    • Greg Whitaker (greg.whitaker@duke.edu)

Class description

Participants will get an overview of Google Analytics to understand the terminology and how the tool works, to illustrate the potential uses of metrics to help shape strategies, inform decisions, and improve communication.
This introductory course will show you why you should be using Google Analytics and how you can use it to improve your marketing and communications strategies. In three one-hour sessions, you’ll learn basics about Google Analytics, including how to understand and report on key metrics, and how to turn this data into actions that help shape strategies and inform decisions. This class is geared towards Duke employees who are new to Google Analytics. Participants should bring a laptop and have access to a Google Analytics account, if possible – although these are not required.

Course outline and handouts

Resources