Details
- Dates: Tuesdays, May 14 – 21, 2019
- Time: Both sessions run from 2:00-4:00pm
- Location: Full Frame Theater, behind the Water Tower at American Tobacco Campus (Parking information)
- Instructors:
- Jillian Warren (jillian.warren@duke.edu)
- Greg Whitaker (greg.whitaker@duke.edu)
Class description
Participants will get an overview of Google Analytics to understand the terminology and how the tool works, to illustrate the potential uses of metrics to help shape strategies, inform decisions, and improve communication.
This introductory course will show you why you should be using Google Analytics and how you can use it to improve your marketing and communications strategies. In two two-hour sessions, you’ll learn basics about Google Analytics, including how to understand and report on key metrics, and how to turn this data into actions that help shape strategies and inform decisions. This class is geared towards Duke employees who are new to Google Analytics. Participants should bring a laptop and have access to a Google Analytics account, if possible – although these are not required.
Course outline and handouts
Resources
- Google Analytics Home
- Google Analytics Training
- Google Search Console
- Google Ads
- Google URL Builder
- Google Tag Manager
- Setting up Site Search
- Tracking social media share buttons
- Google Developers: Dimensions & Metrics Reference
- Google Analytics language codes
- Google Support: About Regular Expressions (for data filtering)
- Using filters to include or exclude Duke traffic (pdf)
- Custom Variables
- Lynda.com training: http://training.oit.duke.edu/lynda
- Sympa list: google-analytics@duke.edu
- Learn IT @ Lunch session “Making Informed Decisions: Google Analytics Crash Course” (March 2019)