The Rise of Online Tutoring And How It’s Bringing Tuition To The Mass Market

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The increasing usage of digital media has opened up multiple avenues for expanding the education sector’s reach. At a time where nearly most connected users shop, order groceries, book tickets and even consult doctors online, the education space has not taken a backseat. An increasing number of users are starting to bank on online tutoring services, be it english tutoring, subject-based tutoring or skill-based tutoring. The benefits of technology and online connectivity are trickling down to some of the most remote places, enabling them access to high-quality education. This removes the friction that borders and lack of infrastructure bring with it. Today, parents and students can access the best of educational resources through various platforms, ones that provide ample benefits including self-assessment tools, studying at the student’s own pace, access to tutors across the globe and the ability to tap into a supportive peer network. Better yet, most of these platforms come packed with inexpensive subscription options, free trials and sometimes even provide access to free resources.

This has helped provide multiple options to parents who are looking for better ways to improve their children’s score, particularly for students who are seeking a group study environment or for those who are lagging behind in their academics. A popular choice is to try out economical and creative methods of teaching their kids – mostly enabled through online tutoring services.

Personal attention is pivotal

More often than not, personal attention can play a huge role in transforming the way a student learns and approaches the subject. In a classroom setting, the kids to teacher ratio can be much higher, which does not give the teacher ample room to provide individual attention to each student’s needs and correct their learning gaps. With personalized online tutoring, it’s a different ballgame. Students have their time completely allotted to a single tutor, helping them gain a better understanding of the subject and cater to their issues surrounding the subject.

Enhanced study tools and methodologies  

One of the bigger advantages that come with online tutoring is the access to top-notch teaching methodologies. With technology, tutors are focusing more on providing advanced methods of teaching – stepping way ahead of the current traditional system followed in schools. Instead of resorting to rote learning, online tutoring methodologies can help them access concept-based learning. This carries huge perks for the student – better understanding of the subject, greater retention and it opens a world of opportunities for them. It helps them approach problems creatively, frame an effective solution and master the topic through highly productive methods.

Growth has not remained elusive in the market, either. According to market data, the annual rate of students who will be enrolled across online tutoring services is expected to more than double in the next couple of years and is forecasted to be worth a significant $120.67 billion by 2021.

Law and the Future

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Law has been intertwined with the evolution of human civilization and social history, with the ancient Egyptian law dating as far back as 3000 BC. English law, which has been a precursor to much of modern jurisprudence, originated much later in the 10th century and has done well. But the legal services industry is in the throes of a profound transformation today. Various factors are propelling this growth, including a new global perspective, advances in computing and changing lawyer-client dynamics.

We are living in a global world. Tom Friedman had published ‘The World is Flat’ in 2005, which stated emphatically that globalization was ‘the next big thing.’ The legal space has not been left untouched by the wave of globalization as law firms have moved legal and countless other jobs across oceans. Globalization has swept the legal space within a short span of time due to the mushrooming of internet, automation of legal processes and developments in data security. As law firms expand their footprints worldwide, globalization will continue to reshape the legal landscape in coming years.

Legal Process Outsourcing (LPO) marks a paradigm shift in the delivery of legal services. The work of attorneys and other legal professionals is being transferred to external vendors within the country of establishment and overseas as legal firms rush to minimize costs and enhance productivity. LPO firms will continue to grow in the foreseeable future as companies gain confidence regarding lingering confidentiality and security issues.

A multi-generational workforce is an unprecedented reality in today’s work environment. Four generations are working in unison, encompassing traditionalists, baby boomers, Generation X and Generation Y. Many law firms are experiencing a generation gap of more than 50 years as attorneys and paralegals are working beyond their retirement age and a new generation of legal professionals is taking baby steps in the profession. Four generations employed under the same roof present new dynamics and challenges galore. In a related development, the millennial generation has surpassed the boomers and Gen X to emerge as the largest clientele today. The millennial generation is constituted of people born between 1980 and 2000 and estimates suggest that by 2020, millennials will possess spending power nearing $2 trillion.

Virtualization is turning into a norm in the legal space. Virtual law firms have a miniscule physical office and their legal team operates either from home or a virtual law office situated anywhere in the world, thanks to ubiquitous mobile devices and secure cloud-based technologies. Team members often work on a freelance basis and retain a major proportion of their earnings, unlike the traditional legal firms. This alternative method of legal practice leads to decent cost-reduction and healthy work/life balance.

Online communities play a vital role in nourishing the professional lives of attorneys today, helping them to mentor each other and potential clients. For example, car accident lawyers can use the online community platform to guide people about insurance matters. Social media is playing a pivotal role in binding online communities and transforming the practice of law. Social networking platforms such as Facebook, Twitter and LinkedIn, are changing the process of recruitment, job search and client interaction in the legal profession. These social media are also doubling up as marketing tools, helping the legal professionals to accomplish branding, advertising and marketing goals. They are also playing a crucial role in customer/client relationship management

The golden age of the legal entrepreneur is here, thanks to convergence of globalization and technology. Advances such as cloud computing, smart phones and social media have redefined professions across the world, and the legal career is no different. An agile workforce, mainstreaming of gig economy and greater human-computers collaboration have been a fertile ground for the birth and nurturing of law firms and legal operations. There is a spurt in lawsuits due to greater awareness of legal rights and grievance redressal mechanisms. No-fee deals between attorneys and clients are enabling low-income claimants to approach courts for resolving conflicts and claiming compensation. A stream of LPOs and other legal service delivery companies have arisen in response to the rising demand for legal services.

Lawyers are losing their sole monopoly on law, thanks to the arrival of alternative legal service delivery models. Clients are seeking legal assistance from non-legal professionals such as paralegal technicians, offshore legal vendors, legal document preparers and virtual assistants. This alternative model would not dent the professional space at the top as the best legal brains will continue to be in demand and command premium professional fees.

Change is a good thing. Legal firms that embrace the rapidly changing environment of rising competition, technological advances and changing sociological dynamics, will face the future with confidence. Legal professionals will have an opportunity to live fuller and balanced lives, working from remote locations, rendering part-time services and taking career breaks as per personal needs and priorities. The new legal environment would also empower the citizens to take control of their legal matters and provide affordable legal services to disadvantaged segment of the population.

SEO a leading digital marketing strategy in the digital age

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We live in what is known all over the world as the initial years of the digital age. We are completely and positively surrounded by and immersed in the greatest feats of technological advancement and digitalisation there is, and we are responsible for each and every one of them. In the world of business advancement and management, digital marketing strategies are the new lifeblood of the industry, and they are expanding and elevating all the time. Digital marketing is so successful because of its ability to reach the entire globe with what seems, to consumers, to be minimal effort. There is something deceptively simple about a business being able to place one marketing ad online, and getting hundreds of new consumers, and potentially millions more dollars, in their pockets. The expansion and exponential growth of businesses in this modern world is decidedly so effective because of the way that the marketing strategies bring those businesses to the attention of their respective industries, their competitors, and most importantly, their clients.

One digital marketing strategy that has proven itself to be priceless, time and again (and continues to do so), is search engine optimization (i.e. SEO). Put simply, SEO is essentially a digital marketing strategy that increases the visibility of a web page or even an entire website to all users through online search engines (think Google, Bing, Chrome, etc). The unique nature of SEO means that it thrives on improving unpaid results, making it a highly coveted and utilised (not to mention often underrated) digital marketing strategy for businesses spanning across all industries. Consumers use ecommerce more than they shop traditionally these days (most of the time, anyway), and so rating higher and higher on search engines means that businesses can get more traffic – and potentially more sales – the higher they sit in the ranks. Think of it this way: who regularly searches for anything past the top page of Google, or even two or three pages in? No one. This is why SEO is such a crucial business strategy these days – and why it will likely continue to be going forward.

Thanks in no small part to the technological advancements and rapid digitalisations that have consistently impacted the modern world, we live in a world that is essentially designed to function and thrive on digital ideology and reach. Throughout recent history, digital marketing concepts like SEO have been paramount in allowing businesses to do exactly that. There is power, even magic in having the entire world as a potential source of loyalty. This is exactly the type of consumer outreach that people have been chasing for years now, and it is finally not only attainable, but in their pockets. Modern businesses are enjoying successes that are well beyond expectations, and it is all thanks to the incredible reach that digital marketing strategies like SEO have. When promise meets possibility, amazing things happen, and the magic of digital marketing is just one recent example of that idea in motion.

SEO is of course just one example of digital marketing and its limitless potential, but it is by far one of the most influential and prominent of all of them. There is a reason that online businesses use search engine optimization so strongly in their content and prospective scopes of reach, and that reason is that they want to be viewed as easy-to-navigate-and-follow businesses in not only the real world, but the digital plain as well. Digital marketing powerhouses like SEO make this possible and hand it back to them on a shimmering silver platter, with all the trimmings one could ever possibly want. The future of business is here, and digital marketing is leading the way with confidence, meticulous attention to detail, and excitement. If this is the future of marketing, it is fantastic to realise that the distant future could excel even further. What a time to be alive, and what a time to be in business.

Digital marketing is a modern marvel, a wunderkind in modern business advancement and management. The power in digital marketing is that it can (and continuously does) give businesses a global potential reach that gives them the direct opportunity to amass consumers from all over the world, not just their immediate areas. Many businesses have had global reach for years now, but this level of global potential has never been so widely attainable. Businesses across various (if not across all) industries are enjoying the exponential reach that they have, thanks to digital marketing. There is something intriguing and profound about harnessing brand exposure and consumer outreach on a global scale. Thanks to digital marketing, this is not just a niche possibility, but a widespread reality. The future of business is well and truly here, and leading it into the bright reality ahead is digital marketing.

Web development becomes central business strategy

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We are in the midst of what will one day come to be known as the humble beginnings of the digital age. Positively immersed in and surrounded by technological progression on all sides, this is the most reliant we have ever been on innovations of our own creation. We have designed the world we currently live in to be so enticing, so convenient, that we seldom care to imagine a world where we backtrack, where all of this does not exist. It simply is not of interest to us. And why should it be? We have successfully progressed to a point where we live a life that is convenient and enjoyable beyond all expectations. This is the dream, and we are living it. Technological innovation surrounds us, and we love it. We thrive on it, even relying on it. Even (especially) businesses have fundamentally changed in the face of technological innovation. Consider the introduction and further advancement and ongoing expansion of the internet, for example.

The worldwide web is arguably one of the most prolific digital innovations in history (if not the most innovative of them all), and business is just one of the many facets of everyday life that is being fundamentally changed in its wake. Today we live in a world where online presence is more heavily invested in and valued than even some of the most traditional means and models we used to live by. It is a fact that the seemingly common website is fast becoming a key component to successful business in this digital age and going into the future. Why? Because the website is the digital age’s take on advertising and marketing in vivid motion, and without it there is little to no possible growth for the business in question. Before the internet, businesses operated largely (if not wholly) on strictly local terms. The introduction of the internet brought with it the start of online business, and then everything positively exploded.

Suddenly, businesses were given a global platform of exposure, and they took off running with it. Not unlike every other aspect of modern life, every facet of successful business has taken on a new lease of life through technological advancement and rapid digitalisation. Web development is the modern business’ way of stepping into the spotlight in front of a worldwide audience, and proving to that audience exactly how and why it is worth the attention, the investment, the trust. Audiences decide which websites (i.e. which businesses) they want to invest their time, energy, and money into supporting and being loyal to. And so, with this in mind, how a business presents itself online is of the utmost importance. The website is the business’ portal to the world, and it is through web development that the website comes to life and draws in the masses.

Not everyone has the experience and the flair to create the perfect website, and that is okay. These days, a professional company that specialises in web development and design agency is worth its weight in gold, and it can prove to be immeasurably valuable to those that invest in its expertise and time management. Good web development is about keeping it simple and effective, and drawing in the right audience through careful and smart use of web development and web design strategies (think mobile-ready design, live video, content marketing, or graphic design elements, to name a few strong examples). The difference between a successful website and a struggling website is knowing how to handle the online landscape and angle it towards the audience the business ultimately wants to draw in. That’s it. Everything else is relative. It is the web development and design that everything hinges on and ultimately creates the success story from.

The technological innovations that have led to the digital age we are currently navigating our way through have been nothing short of life-changing. In every sense of the term, technology and digitalisation have revolutionised the business world (and the whole world in general) as we know it. Thanks to technological prowess and innovation, we exist in a world that is more comfortable, familiar, and efficient than many of us ever dared to dream, to hope for. Further, businesses are flourishing and thriving more than ever in this new world. At the forefront of that revolution has been technological progresses like the internet, and from the internet has been born web development and website design. Now, we sit here on the edge of what is going to be the digital age in full-blown motion, and the business world is eager and excited to see what happens next with its innovations, particularly its innovations in web development and design. The only certainty? That it is going to be a wild ride into this next stage – and web development is going to be the driving force behind the next iteration.

Biometric Technology is Turning Privacy Law Upside-Down

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Laws relating to privacy in the United States have always been fairly simple and straightforward. The 4th amendment to the constitution limits unlawful search and seizure – the government isn’t allowed to send army personnel or police into your house to take your stuff (at least without a good reason). Laws against trespassing and theft prevent people from sneaking on to your property to stare into your windows, or climbing in through those windows to steal your personal journal and use it to blackmail you (also illegal) or sell the information to the highest bidder in the local market. Boundaries were easier in the past – where your property ended and where the public space began tended to be fairly obvious, and the expectation of privacy given up as a result of entering the public space was equally common-sense.

The era of the internet has, of course, changed everything. Nothing online could reasonably be considered “public space,” but even the most private of communications shared between two people occurs in a space belonging to or administered by a third party. How that information is used has been the subject of rigorous debate in recent years. At issue is whether or not the hosting company is entitled to use any of that information at all; if so to what degree, and even what kind of consent is required for them to do so. The lynchpin in the use of this information lies in the End User License Agreement (EULA, for short), a list of permissions written by the company and agreed to by the user. This is where the user will typically, without reading, agree to anything from selling their personal data to selling their soul.

Tenuous though its foundations may be, the agreement between a customer and a business is still fairly straightforward. However, biometrics, the science of determining identity via biological signatures like fingerprints, have begun to complicate these relationships significantly. Even implicit agreement is highly questionable when someone’s movements are being recorded as they walk down the street. It’s easy to see how the limits of even consensual data collection can be stretched, as well. 23andMe, a booming business that offers low-cost genetic testing, is building a more and more comprehensive portfolio of genetic data of millions of Americans, and they promise that they will be trustworthy custodians of such important information.

Returning to regular digital data for a moment, the government has been keen on pressuring companies like Apple and Google for access to cell phones and online accounts when investigating crimes, and there’s nothing to stop them from doing the same for genetic data. It may sound like a great idea, especially when considering the high volume of convicted criminals recently exonerated by new DNA evidence, but some are wondering – what if they use the information to target protesters?

There is now a firm relationship between companies like Facebook and 23andMe that collect and aggregate the data of their users for the purpose of monetization, and the public that use their services. However, EULAs are being constantly modified and implicit consent is being stretched to the point of absurdity. Imagine a real-life relationship like this: You and your spouse are living happily together, and sometimes you share a toothbrush or look through each others’ phones, but one day your partner begins collecting your blood and selling your text messages to Comcast. If this were the case, it would be time to get advice from a divorce attorney. And yet we allow companies to continue doing the same with relative impunity. One has to wonder why.

One reason could be that when used properly, biometrics are very safe and reliable. The same reason why fingerprints found on a gun or at a crime scene can be used to help convict someone can also be the thing that keeps your phone or laptop safe in the event that your password is compromised. This is all the more important because most people have terrible password security habits, making their passwords some combination of birthday, graduation date, and family names, but nobody can intentionally or unintentionally have bad biometric security. It can, in a way, save people from themselves. There can be unintentional wrinkles, however – when crossing the United States border, for instance, devices like laptops and cell phones locked with passwords are protected by the 4th amendment, whereas devices locked with biometric data are not.

In some places, privacy laws are beginning to catch up to with reality. Illinois has become famous for its fairly comprehensive biometric privacy laws, which companies – even the most unexpected ones – are, predictably, fighting against. Six Flags recently lost a court case in which it collected the fingerprints of a teenager, who was too young to legally consent. Six Flags lost their legal battle, meaning that Illinois’ law will stand for the immediate future. But technology will continue to change, and the public and legislators alike must be ready to adapt with the times.

Building Relationships in the Technological Age

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Relationships are a crucial part of our lives. People who are socially connected with family, friends and community live happy, healthy and long lives. Relationships include intimate relationships between the partners, parent-child and sibling relationships, and bonds forged between friends, colleagues and larger community. Human beings crave for intimacy and feel the need to love and be loved.

Life has changed dramatically in the past few decades. The world has become inter-connected and integrated due to the wide-spread use of mobiles, email and social media platforms. It is easier to connect with people from far and wide. Paradoxically, it has become difficult to enter into and sustain serious relationships as connecting digitally is not the same as being together in the real world. Emojis cannot replace an actual person who can help during the darkest hour and be a constant companion amid the upheavals of life. Personal relationships are essential for a long life as research suggests that people with strong social relationships are less prone to die prematurely. Similarly, commitment to a partner adds years to life. Strong relationships are a major determinant to good health.

How Technology is Transforming Relationships

Technology is redefining the meaning of relationships. It has changed the way in which we interact with others. Social media apps such as Facebook, Whatsapp, Snapchat and Skype facilitate connection and communication within a matter of seconds. This has opened the possibility of meeting new people, exchanging experiences on a daily basis and sharing things from our lives. We go to the extent of sharing intimate details of our lives online, blurring the boundaries between the private and public. Technology has enabled people who never met earlier to call themselves friends, rendering the distinction between connections, acquaintances and real friends nebulous. We have entered into a new era that has re-written the rules and practices that have guided the birth and sustenance of relationships down the ages.

Online Encounters

Internet dating and match-making websites have become a huge success in the recent past, especially among the 25-plus age group. These websites provide a platform to meet the right people and socialize in busy modern-day society from the comforts of the home and office environs. It needs emphasis that relationships would not mature into marriage until they transcend the virtual world into the real, and there are websites for cheap wedding dresses that would actualize the adage that marriages are made in heaven.

Abbreviated Word

Computers and social media have become a standard tool of communication. Abbreviations such as LOL and ROFL may express our delight and appreciation, but are no substitute for actually seeing people laugh and lift our spirits when we are low. Making things worse, such abbreviations have infiltrated into the offline world as people can have entire text conversations that look like a foreign language to the uninitiated. This has become a modern-day poem of sorts and is here to stay.

Death of Good Old Conversations

We do not talk with our loved ones anymore. Even if there is an interaction, it is limited to a quick text message rather than a heart-to-heart conversation over the phone. On the other hand, we spend a great deal of time putting social status updates to superficial followers. The ubiquitous presence and convenience of mobile phones create the illusion of being available at the touch of a button and this, in turn, imposes an immense pressure to be so.

Transition to the Impersonal

The most deplorable aspect of modern relationships is the manner in which we chat with the significant other. It is one thing to send a quick text message at work to check about the day and remind of an impending appointment, but texting a partner when they are just across the room seems to indicate that there is something amiss in the relationship.

Using Technology to Build Relationships

Facebook

Many deride Facebook as a distraction and blame it for snatching time away from valuable connections. But a Facebook message can also affirm others, make them feel better and bolster relationships as was done by handwritten notes in yester years.

Video Recording

Video recording is probably among the best ways of reaching out to others. Youtube and other services can send a personalized video greeting and connect with people in a humane manner. Video is a natural means of communication as people can watch the facial expressions, hear the voice inflections and view the surroundings. Being creative in connecting with people is the route to building strong and enduring relationships.

Video Conferencing

Believe it or not, videoconferencing tools such as Google Hangouts and Zoom can provide a boost to relationships. Video conferencing can help to connect with people in a frequent and cost-effective manner.

Smart Photography

Today’s smart phone technology has made photography a breeze and an awesome endeavor. Creative ways to capturing important people in one’s life through photos can add value to others and zest to moribund relationships.

To conclude, technology is an amazing tool that has shrunk the world and brought us closer together. Technology should not be used to push us apart and tide over the uncomfortable fact of face-to-face confrontation as the internet and other electronic media transmit emotions poorly. Technology should, rather, build relationships and herald much-need transparency in communication. Supplementing tech-driven interactions with an in-person approach can shape and bolster relationships in the technological world of today.

 

It takes a village – Running (and maintaining) a tech startup

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Getting a startup of any kind off the ground is never easy, but being the mind behind a tech startup is a whole different ball game. If the industry is complex, the intricacies are even more so. To get a tech startup off the ground and running, there are all the obvious processes, like payments and business licenses and borrowing money from reputable money lenders. But to run a tech startup, entrepreneurs and established business leaders alike must think ahead and think of many moving parts all at the one time. A startup that is centered around technology is focused on matters that are far more intricately woven than that of, say, a clothing store. For retail businesses, a lot of the systems and processes in place have been designed and built already – all one must do is personalize or cater them towards their specific business model. But when it comes to a technology business, a lot of the technical work is forged by them in the process of figuring out their business model. There are countless considerations – will your users come via desktop devices or their phone? How will you raise money? How will you test if your product or service is in demand without spending the time and resources to build it? It is a tricky tightrope to walk, but it is one that continues to become more popular as technology as an industry continues to carve a more deeply-ingrained path into the future of the world.

Technology has been widely praised as being the hallmark for success and innovation going into the future. With the industry being such a hot commodity, it is not at all surprising that countless tech startups are coming out of the woodwork, vying for a spot in the industry’s hall of fame. Technology is hailed as being one of the most profound successes of human advancement. Through technology, we have been given light, global connectivity, and a chance to bring Earth back from the brink of the devastation our species single handedly caused. Tech startups are the lifeblood of the industry, pushing against the boundaries and aiming at new heights every other day. But running a tech startup is hard work, and there is no sense in denying this. Instead of denying it, what we can do is strive for a stronger understanding of what it takes to keep these startups flourishing – after all, if they are the lifeblood now, they will surely be the innovators and movements that keep the planet running smoothly in the future.

The key to ensuring the ongoing longevity and ultimate success of a tech startup is forward thinking. Instability will be the heart of the tech startup for months, maybe even years, before it evens out and begins to form the structure of an established business model. Sacrifices are made far more often and to a far greater magnitude when one is trying to get a tech startup off the ground. Investor meetings carry far more weight when what you need investment in is the technology that has the potential to gratify the entire future. Sacrifice is inevitable when running a startup, but taking steps to minimise the sacrifices being made can make all the difference in the world.

Forward thinking comes in many forms. Sometimes it means hiring others to take care of the aspects of the business that you know need work, but that you do not have either the time nor the proficiency to deal with accurately and responsibly. And sometimes it means having the forethought to hire not just for the now, but for the future – even if that means taking longer to recruit the right people for the jobs. Hiring members of the team that can work both as part of a team and as capable individuals, as well as part of a tech startup and an established empire.

The technology industry has been on the up and up for years now, building more momentum as time goes on and reaping the benefits of it at the same time. While it is obvious that the technology industry has made leaps and bounds of profound measures since its inception, the reality is that the potential for impact is far greater than we can possibly imagine. For every successful tech startup, there are five that crashed and burned within their first year into production. And most (if not all) of them have failed – at least in part – due to their blatant disregard for forward thinking. Having a plan for the future only works if you have a structure in place to see you into that future – it is not about the destination, but rather the journey, as they say.

Technology is one of the most intricate, tricky industries to have a strong grasp on. For a lot of business owners, the ins and outs of technologies are too difficult to understand easily, and so they simply stop trying to understand them, instead choosing to pay for others to take care of those aspects for them. Forward-thinking is vital to tech startups if they want to continue on beyond their first year of inception and well into the future. With so much potential in the palms of the hands of entrepreneurs that want to change the world, taking that potential and spinning it into gold, turning tech startups into global empires that change the world is the ultimate end game.

Through the Lens: How Celebrity Photographer David Molnar Scaled Explosive Growth

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David Molnar – Your Photography Mentor

A picture can express a myriad of emotions and moments, playing host to vivid imaginations and capturing memories. With photos featured across the New York Times, People magazine, American Idol and millions of Pepsi cans, celebrity photographer David Molnar has brought to life a string of popular brands that we see today. Albeit the success story, a glimpse into his journey to clinching success will narrate a different take on life. At just about 19, Molnar was involved in a terrible accident which forced him to undergo several reconstructive knee surgeries, nearly bringing most of his career plans to halt. Despite the odds, he took this to be an opportunity and channeled his energy into building an ultra-successful business and one of the fastest-growing platforms online. He found very early success by realizing his life’s calling, persevering to build a company that is now mentoring over 80,000 students in photography – right from understanding camera aperture, to shooting natural light portraits – helping them realize their goals.

David started out with plans of becoming a pilot, while continuing his love for sports. He enjoyed surfing, and was taking up wrestling. He decided to leverage his exceptional progress in wrestling to get a scholarship for college, eventually using his college degree when trying to earn his pilot’s license. Ambitious and career-driven, David wanted to push his boundaries and explore the many opportunities outside of the idyllic town where he grew up. However, his plans came to a halt after the tragic car accident. The accident left him shattered, particularly because he had pinned his hopes on building a successful sporting career. At a time when David was performing extremely well in the wrestling arena, the accident left him physically and mentally shaken.

Over time, David’s attempts at rebuilding his life and piecing together his goals paid off. Although devastated, he knew that he had to prod himself to move on and forge his path. Not knowing what to kickstart next, he took up volunteering projects with a non-profit organization. The experience there really helped his perception, and he was encouraged to use his photography skills to build his career. Through a mutual friend, he was able to connect with Tammy, his now-wife, who helped him score a gig to photograph one of his favorite bands. This launched one of his first projects with the camera, and he was smitten. Photography was more than a passion to him, and he was soon driven to make it his career.

David spent over two years working as an assistant to other photographers. He hustled. One project led to another, and his sheer hard work opened up ample opportunities for him in other areas of photography. David scored gigs in the entertainment industry, eventually becoming a full-time photographer. The going wasn’t an easy road. David had to reach out to multiple contacts across Nashville, until one of them reached out to him and checked if he could turn up right then for a gig. He grabbed the opportunity and didn’t look back. He spent years honing his skills and learning from the experiences he gained, soaking up as much knowledge as he could.

His career as a photographer took him places, and after spending over a decade as a wedding photographer, he decided to switch directions and find a more scalable way to get work done. Despite the hiccups that came his way, David did not shy away from taking up the various challenges. He had planned to write a book for around two years, but once it was out in the bookshelves, it was one of the biggest factors that spurred him to chase his other dreams. David decided to re-prioritize his projects and spend more time with his family, focusing on work that he was passionate about. His plan was to automate his business activities, and transition to curating educational content, tutorials, online courses, and building an audience for his book. The business took off extraordinarily well, and his initial audience base more than doubled – from around 500 subscribers, it touched over 13,000.

The biggest takeaway? He picked up a lot of learning on the way, and stayed committed to what he wanted to achieve. David began by reading a lot on running the business, and provided his subscribers with free and extremely useful resources they could tap into. Although his distribution base doubled overnight, he stayed committed to meeting his deadlines. Oftentimes, it’s easier to hold back and not provide free and useful services, but what one misses is the scope for building a new relationship. To amplify your business, this is crucial. David didn’t stop at just one model – he tried to find more ways to bring value to his services, and it worked exceptionally well, helping his business achieve robust growth.

Sleep becoming an exceedingly fruitful business

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Sleep is something that is vital to our very survival. This is a fundamental fact of life. The healthier our sleeping habits, the happier and more functional we are throughout the days and into the nights before the next night’s sleep reaches us. Another fact of modern life is that we are the busiest we have ever been, and so we are sleeping less and doing more throughout the day. This has obviously created an imbalance that many people struggle to right once it has taken hold. Alas, the entire world is trying to get a good night’s sleep. In fact, sleep is one of the leading topics of research in recent years. With so much focus on sleep (focus that, even now when we are busier than ever, continues to expand), it is little wonder that the mattress industry is going through something of a high run right now. The mattress industry is worth a staggering $30 billion US dollars currently, and is expected to balloon even further in coming years, reaching a projected $42 billion US by the year 2023.

If these figures hold any weight, this mattress boom is far from over. In fact, it is just beginning. But let’s look at exactly why this boom has hit us so hard. Sleep literally makes us more productive. Recent studies show that 90% of executives wake up before six in the morning. 50% of self-made millionaires wake up at least three hours before they get to work for the day. These are facts, tried and tested, time and again. It speaks volumes of the issue with sleep the world over that despite us all being busier than any past generation, and thus more exhausted at the end of the day, we are struggling to get a good night’s sleep. And surprisingly, many people do not even attempt to go through simple searches to find solutions. It can be much easier than many thing to change sleeping patterns. Of course, this is not always the case, but it is for millions of people, every year. So, how has the mattress industry becoming such a booming success?

Well, the increase of people purchasing new mattresses in the pursuit of a better night’s sleep, of course. People today are busier than ever, and they understand the importance of having a mattress that does the job perfectly. The rise in consumer interest has led to a consequential rise in mattress reviews online. Consumers today value word-of-mouth recommendations just as much as they do the impressions they get from the companies they are potentially buying their mattresses from. These reviews for mattresses speak volumes for the improvements that have been made to the industry across the board. Sleep Junkie reviews are infinitely more positive than those that were online five years ago. The mattress industry the world over has moved leaps and bounds in the right direction, paying more attention to the finer details that make all the difference for its consumers.

Given that we spend a third of our lives sleeping, it makes perfect sense that we should be investing as much effort, time, and money into selecting the perfect mattress as we would a new car or a new house. The fact of the matter is that sleep and performance go hand in hand. This is something that has been backed up time and again in various studies and research surveys. This is not just blind assumption gaining attention. This is scientific fact and consumer awareness working collaboratively and gaining [much-needed] traction in the right direction. As in any industry, the customer is always right, and the mattress industry has used this ideal to their distinct advantage, earning more respect and longevity in an ever-changing economy in the process. The mattress industry today is a glowing evolution of the mattress industry in years past, and it is near impossible to know just how it will look in another twenty years. Odds are, though, it will be positively thriving.

When it comes to booming industries, the mattress industry is one that quietly makes its billions in the background, doing its thing and helping people the world over have a better relationship with their sleeping patterns. Worth $30 billion globally right now, the mattress industry is only set to expand even more. With the population continuing to grow, and the increased awareness of the importance of a good night’s sleep, the projected value of the mattress industry worldwide is expected to hit an astronomical $42 billion by 2023. This is an incredible feat, and one that brilliantly showcases just how instrumental this industry is to our health and performance. This is where we are at, and millions of people all over the world are buying into the increasingly lucrative industry that is giving them the rest they deserve and need. This is only the beginning for the blooming mattress industry.

How Smart Technology Can Help Improve Air-Quality

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When we think about technology, we think about our smartphones, televisions, and laptops. Our thoughts about technology don’t reach past these things because these devices are the most important pieces of technology. But, there are other smart technologies which are now being used for more important things. Nine out of 10 people around the world are breathing in polluted air. As each year passes and the global population increases, more resources are used and air pollution continues to rise. Every year approximately 7 million people die due to ambient and household air pollution.

In the west, many homes are switching to smart tech, installing smart faucets and solar windows to their homes to reduce consumption and improve air quality. But which country pays the price when it comes to air pollution? Sadly, when it comes to air pollution and health, nations that are socio-economically deprived and marginalized receive most of the burden. India is currently one of the most polluted countries in the world with Pakistan, Bangladesh, Afghanistan, and Egypt not far behind. But, could smart tech be the ticket to clean air for Indian homes? Before we answer this, we need to explain what smart home tech is and how it works.

What is smart home technology?

Twenty years ago, when we thought about smart homes, The Jetsons would pop into our heads. Self-opening doors and windows, talking fridges, and touch screen devices – these were things we saw in our dreams. Today, 2.5 billion people own smartphones. When it comes to smart technology, it’s already here, and it’s going strong. The term “smart homes” refers to homes which have appliances, heating, lighting, electronics, and camera systems that communicate with each other from any room in the house and even in remote locations around the world.

Smart homes provide owners with a heightened awareness of their dwelling, and allow them to observe their consumption. Of course, most homeowners have incorporated smart tech for monitoring usage and financial motives. If you’re able to understand how your home functions and reduce consumption, it’ll ultimately result in savings. But, as our environment worsens, smart tech is now being used to focus on improving health.

Improving air quality in Indian homes

Naturally, an important factor is the environmental causes of air pollution. The Indian government clearly needs to focus on reducing these causes if they want to reduce air pollution. Cities such as Delhi and Mumbai are severely struggling with the quality of their air. In October and November or 2019, Dehli suffered its highest pollution spike, with the government forced to ban outdoor construction and waste burning temporarily. We all know this isn’t enough effort; drastic changes must be made.

However, for the average citizen, this process of improving the environment is going to produce immediate results for air quality. This is where smart home technology can play a crucial role in improving the quality of air right away. At the end of the day, people need fresh and clean air to breathe. By changing the quality of air in their homes, they’ll be able to offset the pollution they breathe in when outside. Smart home tech can improve the standard of living directly in any home.  

Until recently, people were not able to monitor their CO2 consumption, VOCs (Volatile Organic Chemicals) and dust. Most importantly, even if someone was able to track these factors, there was no way to respond to them. However, thanks to smart technology, there are now several ways people can monitor the quality of air. With air quality monitors they give real-time analysis of the condition of air in a house. This is the first step when improving air quality in the home. The next step is finding a solution. Through smart air purifiers, it allows the air to be cleaned. With Somfy motorized shades, these blinds will automatically close to reduce the temperature in the home, or can be programmed to open based on conditions outside. Smart tech takes over that role and protects those inside the home.

Though smart technology can and will help the population of India until the lives of those who are marginalized improve, the real causes of pollution will not go away. But change is slowly being made. India is working on a poverty strategy by increasing economic growth and investing in healthcare. By elevating the lives of marginalized communities, environmentally-friendly alternatives to burning fossil fuels, for example, will be used. However, philanthropists are also finding ways to incorporate smart tech to improve living conditions. Bill Gates is investing in developing 100 smart cities in India through his Smart Cities Mission project. These smart cities will focus on enhancing the quality of life by reducing traffic, saving energy, and improving safety.

With all levels of society working on cleaning the environment, real change can be made. As India works on increasing the socio-economic status of its citizens, air pollution will improve. Of course, fixing the issue of pollution head-on is ideal. However, in the meantime, smart home tech is one of the ways Indians can work on revamping the air quality inside their homes.