How Crypto Currency is Changing FinTech

bitcoin-blockchain-jpmorgan-cryptoIn recent years, Financial Technology Companies have disrupted the traditionally slow and cumbersome financial system. From innovative money transfer processes to the increasing prevalence of mobile phone payments; FinTech companies have revolutionized how we handle financial transactions. This is why $11.8 Billion was invested in FinTech companies in 2018 alone. 

In the same breath, cryptocurrencies and blockchain have also had a profound effect on the FinTech sector. In particular, cryptocurrencies have disrupted how people transfer funds, make purchases and raise money. This means that blockchain technologies have profoundly influenced the FinTech sector, and you can expect to see new trends arising from this space soon. For example, commercial banks, credit card companies, and loan providers are adjusting their business models to adapt to the new wave of cryptocurrencies.

But how exactly is blockchain changing the FinTech sector? Read on to find out.

Using cryptocurrencies in daily bank transactions 

Many commercial and central banks are exploring the possibility of introducing their own cryptocurrencies into the blockchain system. Owing to the success of BitCoin, banks can see the benefits of having a stable, non-influenced, and secure cryptocurrency in the market. Indeed, cryptocurrencies are cheaper to manage, have lower transaction costs, and result in more streamlined transactions. Furthermore, these currencies will give financial institutions full control over their monetary policies and financial regulation practices.  

Recently, JPMorgan launched a new cryptocurrency called the JPM Coin. It’s intended to settle payments instantaneously between clients in a low cost, secure, and efficient manner. As more banks continue to explore cryptocurrency options, users can expect to spend less on banking transactions while having more access to FinTech services. The distributed ledger system of cryptocurrencies also makes it easier for people without bank accounts to access financial services using alternative channels (such as mobile phones). 

Verifying the identity of persons

Every year, FinTech companies spend millions of dollars on developing systems that can detect and prevent fraud. Top of the list is identity theft and money laundering, where people still manage to bypass security frameworks and infiltrate loan, investment, and other sensitive financial transactions.

The good news is that cryptocurrencies can be used to enhance transaction security by verifying a person’s identity. Indeed, cryptocurrencies that use a distributed ledger provide a detailed trail of how transactions occurred during a specific period. Any party cannot modify this distributed ledger, and thus will provide evidence of the identity, background, and nature of each transaction.   

Using cryptocurrency for efficient money transfer

A large portion of the FinTech sector is devoted to making money transfer more efficient across the world. By using cryptocurrencies, cross border payments can be streamlined to become cheaper, faster, and safer. Current money transfer processes are bogged down by physical currencies, cumbersome bank procedures, and complex exchange rates. 

By using cryptocurrencies as the primary means of money transfer, financial institutions will be able to save on costs while moving funds more efficiently. 

Increasing the availability of credit 

Just when the financial sector is choking up loans and the smooth flow of credit, cryptocurrencies are increasing accessibility to loans and other similar services. Blockchain technology makes it easier and cheaper for financial institutions to avail credit to customers at competitive rates.

How so? First off, a distributed ledger makes borrowing and repayment more secure. This reduces the prevalence of fraud, and financial institutions are more likely to get their money back (plus interest) after extending credit to a customer. And because the entire process is streamlined and efficient due to cryptocurrencies, banks and other creditors will have an easier time expanding their loan portfolios. 

Shifting payments to mobile phone platforms

Accessibility to FinTech services has long been a challenge for millions of people around the world. Cryptocurrencies are making access to digital payments, money transfer, banking, and other similar services more accessible. By bringing FinTech to mobile phones, cryptocurrencies can be used to pay bills, transfer money, access loans, and even purchase insurance. All these transactions can be done safely- thanks to the distributed ledger.

The accessibility of FinTech on mobile phones is also made possible via cryptocurrencies. This is because users don’t need to own a bank account, carry around physical notes/coins, or go to a specific location (such as an ATM) whenever they need to make a financial transaction.  

SOX compliance and cryptocurrency

As cryptocurrencies continue to disrupt the FinTech industry, the need for regulation and monitoring is at an all-time high. Indeed, financial transactions involving cryptocurrencies will need to be checked for compliance with SOX reporting standards.

SOX was initially implemented to control how financial reporting is done, especially with regards to assets, expenses, auditing, and management oversight. With cryptocurrencies and blockchain becoming more prominent, FinTech companies will need to develop a compliance model that falls in line with accounting and auditing best practices- particularly when it comes to recording crypto currency-related transactions.   

The worldwide web and its impact on economic growth


Not unlike practically every innovation the world has experienced, the technological advancements that we are seeing come to vivid life every single day are proof that we have become positively obsessed with our own progression as a species. As this realisation dawns on the world, it becomes exceedingly obvious that the introduction and constantly ongoing advancement of a technological innovation like the worldwide web is ever-exciting. In fact, if technologies are the prominent force in a surging new era, then the internet is the most powerful technological advancement the world has ever seen. Even so, the nagging question that refuses to budge, to back down, is how much impact the internet has truly had on economic growth throughout its relatively short existence thus far. While there have been some concerns surrounding the genuine impact the worldwide web has on economic growth, the reality is that the internet has had one of the most profound (if not the most profound) impacts on the economy and its evolution. But how?

The internet’s influence on global economic growth has been steady since the dawn of its inception, having recently kicked into high gear to establish a stronger standing point. Thanks to the internet, there is a whole new world of opportunities out there awaiting to be brought to thriving life. The internet has had an astounding impact on the evolution of our recent history. The internet has changed the way we work, socialise, create, share information and important data, organise, and travel. Practically every facet of life as we know it has been, without a doubt, fundamentally and profoundly transformed by the rise and continuous growth of the internet, and the economy is no exception. The worldwide web was a technological innovation that was special, right from the very first moment of its introduction to the world. At the initial time of its first steps in the world, it was thought by many that the internet would be but a passing phase, with no lasting impact or ability to move beyond the reputation of a niche concept.

This preconceived notion was quickly and swiftly proven definitively wrong. The internet gave the world a very real sense of instantaneous global connection that has opened doorways and windows to new possibilities, not only professionally but personally as well. The internet has opened a whole new can of worms for economic growth. Thanks to the rise of the internet, there is an entirely new frontier in the world of business. As consumer interest becomes exceedingly focused on the online market created by the internet, businesses are expanding at unprecedented rates. This has created more jobs, giving the economy a solid boost when it comes to professional progression and a healthy economy as far as financial standing and career evolution goes. More and more people are going to work driven to succeed by their passion for said work, and the internet has made it possible for practically any individual to have access to any career trajectory, so long as they are willing to do the work to get there.

Additionally, the internet is the single largest advertising platform and strategy. From the marketing tactics to steer users towards the best and most easily accessible local cables, to entire empires advertising their entire companies online, the internet has given businesses the world over an equal platform that spans the globe. This type of unstoppable worldwide exposure gives businesses the chance to drawn in more consumers – something that, prior to the internet, was not nearly as easily achieved. Economic growth has been given a significant (and ongoing, for that matter) boost, thanks to the internet giving businesses and consumers alike a global opportunity and platform to definitively lean into their respective positions in the marketplace; consumers, as the eager buyers, and businesses, as the exhilarating and rousing bridges for both the creation of more jobs and the more global platform for connectivity and engagement (both key contributing factors towards a stronger economic future). Through the internet, everything from medical discoveries to the latest event in one’s social circle, can be (and often is) executed largely online, making us more connected and capable than ever – a strong positive for the continuous growth of the global economy moving forward.

Of all the technological innovations that have had a significant impact on the world, the internet is arguably the most influential of them all. Hailed as the leading global technological innovation, the internet has proven its value time and again – and continues to do so with every passing day. Just as every innovation to roll out into the world’s eyesight, the internet has not come without its challenges, but even in the face of these challenges the internet has continued to go from strength to strength, changing the world – and improving economic growth in the process – from the inside out. There is quite a lot to be said about the immense power the internet holds, and all that it makes possible, and that is that global economic growth and ongoing evolution would not be nearly as fruitful as it is today, thanks in no small part to the internet. We have only just scratched the surface with what the internet can do for economic growth, but even so, the promise is exhilarating and thrilling.

New Construction Homes Are a Good Bet in the Recovering Housing Market, but Buyers Should Remain Vigilant


Over a decade after the housing crash in 2008, the economy is finally recovering, but some sectors are recovering faster than others. People still need houses, but renting, leasing, and remodeling still remain far popular than construction of new properties. New property construction has been notoriously slow to recover, tanking more than 80 percentage points in the 2008 crash and eleven years later still sitting at less than half of its pre-crash level. Despite sounding like grim news, this kind of economic outlook can be good news for prospective buyers with some spare cash to invest in a higher-quality, more bespoke real estate opportunity. Low demand for new construction brings prices down and creates a buyer’s market. This is true in much of the real estate sector, but there are many advantages to ordering a new construction rather than buying an existing house.

There are still many so-called cookie-cutter homes on the market, especially in the suburbs, and some types, especially the higher-end ‘McMansions,’ are especially reviled. Because of the economic incentives driving construction of these suburban homes, construction quality is characteristically shabby, and both interior and exterior designs can become dated very quickly, leading to disappointing resale value or a second investment in remodeling in order to drive up the value of the house, which can potentially lead to headache-inducing struggles with local homeowners’ associations.

The easiest way to avoid issues such as this is simply to build a new property, allowing the buyer much more control over the design and construction quality of the finished product. However, when ordering construction of a new home, buyers must be more proactive and vigilant than when simply purchasing or mortgaging an existing home, and cutting too many corners or failing to consult an expert – or even a magazine – on trends in home design can lead to the same issues discussed above.

When deciding on the layout or type of home for a new property, there are several options, some good, and some bad. Split level home designs were once very popular and since then have significantly declined in popularity and desirability, but it’s likely that these types of homes will make a comeback as they allow for increased house volume with a smaller footprint, meaning you can fit more house into a smaller building lot. This will certainly be attractive to those looking to avoid breaking the bank while maintaining investment in an appreciating asset, and if housing prices continue to outpace wages, there should be no problem finding a buyer for the property in the future for the same reasons.

Once a plan has been decided on and construction has begun, the homeowner’s job has still only begun. Some even argue that the most important step occurs before construction has even begun. That’s the time when the buyer should be doing research on construction companies and crews, building relationships with potential contractors, and finding out what needs to be done and how for the design that they want. Two of the most important points stressed by experts in this field are getting to know the contractors and establishing expectations or guidelines for walkabouts or even inspections during the construction process. An experienced and reputable construction crew will have no issues with their client coming in to take a look at their work, and if they are skilled, they will likely take pride in showing off their work and explaining what they’re doing, as it can help to bolster their reputation through word of mouth and strong relationships with their clients. On the other hand, a crew that’s reluctant to provide transparency during the construction phase should be a red flag for the buyer. It’s also okay and even recommended to involve an inspector, as they can provide a keener and more experienced eye than the homeowner. That being said, it’s not a good idea to be overbearing. Construction is a difficult and demanding job, and occasionally dangerous for inexperienced observers wandering onto the building site. That’s why communication is key; the buyer should agree beforehand with the builder about how often and at what times or stages of construction it’s appropriate for them to visit.

Buyers of newly constructed homes generally have positive experiences. There is always the potential that things might go wrong, but the benefits greatly outweigh the risks. The most pressing complaints about life in these new homes is generally something like having to re-paint a few walls, or regretting putting in hardwood floors. But in spite of the possibility for missteps, there has never been a better time to build a new house. It may require a more proactive approach and significantly more involvement in the process than simply walking into a house and saying “I’ll take it,” but as with all things in life, the hard work pays off.

Modern marketing a marvel in creative work


Creativity is something that is special and unique to each of us. For some of us, our creativity is more set, more structured, and for others it is a wild, flowing extension of ourselves. Some people are so creatively-tuned that they turn their creativity into a blooming career. There are so many careers that cater to the creative energy in all of us. When it comes to creative career paths, one that is often overlooked is marketing. It might seem to many like marketing is more of a structured-approach career path, but the entire basis of marketing today is set around creative license and bringing concepts and ideas to creative license for the masses to see and respond to. Creative work is something that we all aspire to in one way or another, but for those of us to turn it into a career, marketing is one of the most powerful ways we can harness our creativity and use it in a professional setting, to propel ourselves forward in our careers. In short, modern marketing is all about harnessing personal creativity to enhance professional reach and further exposure.

There are many different facets of marketing, as well. In many ways, photographers are marketers in their own right. Their work is a means of marketing images in an appealing way to clients, to audiences, and to companies around the world. Similarly, the same goes for videographers, artists, authors, musicians. The list goes on and on. The structure of modern society is that everything pivots and spins in a modem centred around marketing efforts. Everything anyone does is a direct action or response to some effort in marketing – even if not officially. We buy the clothes we see our friends and influencers we follow rocking. We listen to the bands that we find on Spotify. We read the books and watch the films our loved ones love. We buy the cars that companies promise are the most environmentally-inclusive vehicles on the roads. Quite literally, every motion in this modern world is driven by marketing in one way or another.

With this truth in mind, why not enjoy a career in marketing? Being in a career in marketing means that you are consistently working to achieve more ambitious goals, creative directions. But more than that, working marketing ensures that you have a release for all your creative ideas and expressions, while getting paid for it. And realistically, is there anything better in all the world than getting paid to do what you love? There isn’t. Freedom is something that we all crave in the deepest, darkest corners of our souls, and careers with creative cores are the very same professional pathways that bring out the creative energy and the freedom, in one neat little package. Never before has there been such an overwhelmingly positive nature towards these types of careers, and they are drawing in the masses more and more often, as everyone reaches for a career in the creative sector.

Businesses lean so heavily on creative marketing these days because that is the advertising and marketing strategy that modern consumers respond most positively to, and most consistently as well. Consumers run the world, and marketing is the way that businesses and individuals can reach their consumer bases with the most ease and velocity. There is no other branding strategy as concrete and broadly viable as creative marketing in all its forms. Creative marketing is the backbone of modern business success, but it is also one of the most overwhelmingly successful career paths for a creatively-inclined individual there is. Creative minds are the heart of our modern society and the subsequent expectations, and marketing is one of the most influential ways to turn creativity into a blooming career.

When it comes to being in touch with our creative side, for those who are more creatively-inclined than intellectually so, forging a career in marketing is one of the smartest professional moves they can possibly make. A career in marketing is something that is often overlooked when creative minds are considering their career options – until now. As the entire world practically revolves around marketing in all its forms, forging a career in marketing is a strong professional move that can – and often does – prove to be immensely valuable in the long run. There is a lot to be said about creative energy being utilised to bring exciting and unique ideas to the world, and that is the whole point of marketing. There is also a sense of freedom that is often difficult to match in other careers, because in marketing there is quite a lot of creative release that can flow relatively (if not wholly) freely. Modern marketing is often referred to as a marvel in creative work, and it is not at all difficult to understand exactly why. This is the new norm, and creative minds are driving this ideal.

Ads for the Millennial mindset


Advertising strategies and content changed from billboards to radio and TV. Now the Internet and smartphones in the hands of Millennials require greater change in ads

There was a time that manufacturers could say whatever they wished about their product, even if untrue, and customers believed every word. Not anymore. The Millennials generation ‘s plea to brands, is, “Authenticity, not advertising.”

Millennials, making up 25% of the US population, and spending $200 billion annually on products and services, are not a segment to be ignored. And they have their own views of advertising as manipulated messages geared to increasing sales. A recent survey carried out by the Illinois-based McCarthy Group, found that 84% of millennials dislike and distrust advertising. At the same time, 58% of young people will tolerate digital ads or Google Search Ads to support their favorite digital personalities. Also, according to a recent survey by the mobile advertising platform, Aki Technologies, they found that consumers respond to ads on their mobile as they watch TV and ads they see just before they go to sleep.

The perspective was different in earlier times. Americans became addicted consumers with the rise of advertising in the mid twentieth century, with annual advertising budgets increasing from $6 billion in 1950, to over $13 billion in 1963. As President of the National Broadcasting Company, Robert Sarnoff, said in 1956, “The reason we have such a high standard of living is because advertising has created an American frame of mind that makes people want more things, better things, and newer things.”

The radio, the initial TV and billboards blended into the golden era of advertising. As TV became a popular family leisure activity, advertisers used TV images to differentiate their products and to show the strength and quality of their particular products, like a Band-Aid bandage staying fixed on an egg in boiling water. In the meantime, advertising had to change strategies to encourage consumers to keep on buying when their initial demand was sated. Continuously improved products came to be advertised to create “consumption anxiety,” making people buy products that were not essentials.

As technology evolved, there has been a shift in advertising motive. Today, the focus is not selling mentality, but concepts like community-building, energy-saving and conservation and sustainability.

Furthermore, with the advent of the Internet and the ensuing ability to obtain information instantly, people were no longer enthralled by advertisements. On the contrary, they viewed advertisements with a sense of skepticism, because the exaggeration and overpromise of many ads became apparent when reality showed something different. Therefore, people started looking to other online users of the product to exchange frank and honest opinions.

With Millennials being the first “digital natives,” growing up with smartphones and the Internet, they are not gullible or ignorant, and take ad content with a pinch of salt if they do not completely reject it. Therefore, with Millennials, advertising requires a fresh and honest approach.

Nevertheless, the truth appears to be that consumers do not hate all ads. They just abhor the bad ones. About 83% of people say, “Not all ads are bad, but I want to filter out the really obnoxious ones.” Even as many people use ad blocking apps to suppress all ads, 77% of them say they would like to filter out distasteful ads rather than blocking ads completely. There are many people who have, in recent times, been introduced to products they have come to love, through appropriately placed high quality advertising.

What stands out in the advertising arena is that millennials refuse to be “talked at.” They are in the habit of being able to control the information in their daily lives, and they interact no differently with the online brands they are introduced to. They want to have control of the messaging. They want products they wish to have for the things they want to do. They will not be lured to buy a product just because it is advertised. And if they are brand loyal, such as following the brand, or liking it on social media platforms, they expect to be rewarded for it. They seek out coupons, and want to have priority in receiving product updates.

As British writer and businessman, Paul Marsden reminds, “Business is all about solving people’s problems – at a profit.” Indian author of self-help books, Siv Khera’s perception is “We don’t have business problems, we have people problems. When we take care of our people problems, most of our business problems are automatically resolved.” Founder of the Twitter app store, Oneforty, Laura Fitton, says, “Focus on the core problem your business solves and put out lots of content and enthusiasm., and ideas about how to solve that problem.”

Thus, advertising of today revolves around being honest and open about resolving consumer problems. That is the way to reach the millennial mind.

Digital marketing leading business strategy in modern age


In this world of increasing technological enhancement, it goes without saying that the entire world has experienced something of a gravitational shift towards concepts, processes, and systems that align with that technological impact. From entire industries to everyday life at home, the ways that we interact with the world has been fundamentally changed forever. One of the most impactful changes to everyday life and the economy in turn has been the impact on the way that modern businesses market. Digital marketing is a concept that was unheard of twenty years ago, and yet today it is the biggest marketing prospect in all the world. Years ago, traditional marketing strategies were what held businesses in high regard, what won them customers and propelled their business’ reputation into the next eras. When the rise of technological advancement and rapid digitalisation first came to be, marketing did not budge all that much. But as it became clearer that technologies and digitalisation were going nowhere (in fact, quite the opposite), businesses began to take note of these innovations, eventually incorporating them into their business strategies in what is today known as digital marketing.

There are many moving pieces to digital marketing. From SEO marketing to email marketing, and even to social media marketing strategizing, digital marketing is making its impact in ways that are not always entirely obvious straight off the bat. Businesses are feeling more in control, safer, and more energised because they finally have this new wall of business strategy that efficiently places them directly in front of the modern consumer. Modern consumers no longer react and act towards business’ marketing strategies in the same ways that they did so long ago, and a lot of that – if not all of it – is because technological advancement has shifted consumers’ attention from the real world around them, to the digital landscape in front of them through their device screens. This is the reality now, and therefore digital marketing is so important and so successful to modern businesses: without digital marketing efforts, businesses no longer have the same scope of impact on consumers that their competitors do.

Further, when the world is becoming so digitally focused – a focus that is international – the world of business is becoming more competitive every day, and businesses that do not modernise will almost certainly crumble to dust. In its nature, marketing is always shifting, forever changing and evolving. The rise of the internet has led to an increase in our use of technological and digital devices and systems. Because of this increased use, we are more than ever inherently focused on our devices. Businesses have taken note of this, and adjusted their advertising and marketing strategies accordingly, in the hope of gaining favour over competitors. The consumer has never been more powerful in the grand scheme of things, because even with businesses all jumping on the digital marketing bandwagon, there is so much traffic coming in from businesses always that consumers only click into and buy from the businesses that truly stand out. Having digital marketing strategies as part of a business model gets business’ foot in the door, but it by no means makes them automatically successful. To be truly successful in an ever-increasingly competitive economy, businesses must have a strategy in place that grabs the attention of consumers, and demands admiration and a unique flair.

The incredible thing to realise is that while digital marketing is a relatively new concept to businesses and industries the world over, it has already proven to be a weapon in modern (and likely future) marketing strategizing – when it is used accordingly and appropriately. Digital marketing is a wonder in modern marketing strategizing, and going forward into the future it is going to remain at the helm of powerful marketing concepts. As long as consumers’ attention is drawn to technologies and digital devices, digital marketing is going to remain the world’s most powerful and impactful marketing strategy. And if we have learnt anything in recent times, it is that technology and digitalisation are not going anywhere; in fact, they are only just beginning to kick into high gear. Digital marketing is the saving grace for modern businesses. While the world of business used to operate on strictly traditional terminologies, the rise of technological advancement and rapid digitalisation meant that consumers were taking more notice of businesses that used modern marketing methods to grasp their attention, because that is where their attention was.

Over time, digital marketing has ballooned to become this enormous undertaking that is both innovative and exciting, and businesses are loving it. Many businesses were beginning to feel the pull of irrelevance in a digital world, and having access to such an incredible wealth of [practically] global consumer reach has revitalised businesses that were on the edge of going out of business. Digital marketing has revitalised a dying industry, effectively pulling it back into realignment with the rest of the world, and the result has been nothing short of astonishing. Digital marketing is not just the next passing phase in the marketing world. It is the new reigning weapon in advertising and marketing, and modern (and future) businesses have it cemented in as part of their core business strategy.

Digital marketing a rising force in age of modern marketing


Modern marketing is worlds away from its traditional predecessor. We live in an age now where everything is surrounded by, immersed in, or created of some remarkable feat of technological brilliance, digitalisation at its finest. Every industry in the world has been profoundly changed by these waves of technological advancement. We are more aware of this than we perhaps like to admit. It is the nature of humanity that we become more comfortable in our surroundings the longer they are there, the more familiar we become with them. The rapid surge of technological disruption and certain digitalisation is much the same way. We used to be shocked into focus when new technological innovations broke headway, and while they are still incredibly impressive, we have come to a point where we are so comfortable that we expect them, that they do not stand out to us as much as they should. Of course, there are exceptions to every rule, and digital marketing is one of those exceptions. A modern saving grace in the business world, digital marketing has everything that traditional marketing – and businesses making active and consistent use of those traditional marketing efforts – has been so desperately missing. This is a righting of ships, a realignment with the rest of the world.

Practically every business and industry has gone through its own kind of revitalisation in the wake of modernisation. The modern economy is vastly different to the one that existed fifty, even twenty years ago. We have long held on to the believe that some industries will always stay the same (if it ain’t broke, don’t fix it). Even as technological advancement swirled onto the scene, this still held true for many people. But digital marketing has come at a time where traditional marketing strategies were beginning to grow stale, no longer truly capturing the attention and will of modern consumers. A change was desperately needed. So, when digital marketing arrived on the scene, people were impressed and shocked simultaneously, feeling the excitement of the revitalisation of a business concept that, quite frankly, was very much overdue. And, it has blown up, ballooning to become most – if not all – modern business’ leading marketing strategy.

Whether businesses are investing in the professional assistance of an SEO agency or powering all their marketing efforts on their own, it is a virtual certainty that digital marketing is at least part of the mix. The marketing strategies that businesses use to increase their exposure and consumer drive that business’ reputation and global exposure to all-new heights, and it is heights that they are finally able to realistically leap to – all thanks to the revolution that is digital marketing. Because the world – and, in turn, modern consumers – are more engaged by digital efforts than traditional marketing concepts these days, businesses have understood that the key to their survival in this age – and going into the future, for that matter – lies in taking full advantage of digital marketing, using it to heighten business exposure and active consumer engagement. More than ever, we are surrounded by digitised efforts to gain our attention, and our business.

Digitalisation and technological advancement are at the forefront of modernisation at practically every angle. Digital marketing is at the forefront of the modernisation of the worldwide marketing stratosphere. Traditional marketing tactics can still work, but more and more often it is becoming abundantly clear that the true ringer for success for any business these days is the successful use of digital marketing techniques. Even so, it is important for businesses today to remember that different strategies work for different businesses, and so having the advice and/or assistance of a professional agency to can be the key to harnessing the power of digital marketing in ways that are not only efficient, but will yield long-lived results. Traditional marketing will always have its place in the marketing and business landscape – after all, it works well even now – but as more time passes, it will become increasingly evident that when traditional marketing strategies are utilised, they are done so in collaboration with the successes of digital marketing methods. Strictly using traditional marketing strategies will no longer cut it.

In a world where everything around us has been changed, impacted, or otherwise altered in some way at the hands of technological advancement, a revolutionary evolution like digital marketing has had significant impact on not only businesses, but the way we view businesses in this tech-driven age. We have never before been so enveloped in technological advancement and certain digitalisation, and digital marketing is helping to drive that tech-powered movement ever further. There is no denying that the introduction of digital marketing was a much-needed revitalising boost for the digital marketing stratosphere. Thanks to digital marketing concepts and strategies, even the most traditionally-driven businesses are being given new life, newfound exposure, and all-new purpose.

Winning clients and closing deals: the key concepts behind business negotiations


Negotiations are an inherent part of business. This can be as simple as purchasing inventory or as complex as negotiating a merger of two companies. In short, many deals and transactions require negotiations.

Make sure you get your perspective on negotiations right.  It’s not a friendly outing at Starbucks. It’s a challenge that you must win by playing cool while the other party falters. You have to extract the best deal possible. You will have to sell hard. It’s a tried and tested way that’s proven to work much better than a soft sell. However, negotiation, like most other processes is a certain skill that has to be learnt and polished over time, mostly through negotiation training.

Aggressive People Win

Your stance has to be clear. If you are meek, passive and timid then you are not going to win many good deals. This can clearly be evinced for example by checking out the best lawyers. Negotiations are routine for lawyers. The most fearless, ruthless and downright belligerent lawyers are the winners in the negotiations game. They can easily intimidate people into agreeing to their terms.

Be Nonchalant Under Pressure

Knowing the relative strengths of the negotiating parties is extremely important. For example, as a vendor you are confronted with the question ‘there are so many other vendors out there, why should I pick you?’ Present all of your strengths, expertise and experience. At the end, you should insinuate that if you don’t go with you then you will not be available for them in the future. The time to act is now. Don’t betray your trepidation. If you make that mistake then the other party will bully you into compromises and concessions. Just show that you are in no hurry and you can walk out of the deal with perfect equanimity. This is an old ploy successfully leveraged by the best poker players. They know that even with a mediocre hand they can play on the fears of their opponents to win. To execute this high-level kind of negotiation, you will need to learn from experts with some serious negotiation experience, for which there are negotiation firms out there that teach these skills.

Don’t undersell easily

The prospective buyer will prod you to offer your best price. Be stubborn and don’t be cajoled easily. If you naively give your best quote the conniving customer will still say that it’s not enough and will ask for more. If you have to give discounts then do so very slowly always keep some room to maneuver. This way you will wind up giving a 4 percent discount instead of going all the way into double digits for instance. A little obduracy can pay.

It’s More Than Just the Price

Pay very close attention to the terms in addition to the price. If you get a low price you should be concerned as to why the other party is underselling itself and you should ask appropriate questions concerning quality in a judicious manner. If the price is too high then you should confront the seller with market data and say that such a high offering is not vindicated in the light of current market conditions. Keep asking questions and pay very close attention. Be skeptical and don’t accept anything at face value. Seek upfront evidence for any claims. Negotiation consulting can teach you to be this savy in a negotiation so you never get a bad deal.

Write It Down

When you understand that the other party is no longer willing to compromise then have them write down their final offer on paper and show it to your lawyer. He will advise you whether or not it’s a good deal. A lawyer can tell which terms are problematic. You can then decide at leisure whether or not those terms are acceptable to you. Invite your partners and associates to pore over the details and ask for advice from knowledgeable persons who have experience and acumen in this regard.

Cultural Values Matter

Due to the international nature of trade, you must pay attention to cultural values and sensibilities. For instance, when Enron was negotiating with Indian authorities, it lost its bid to some other company because the government thought that Enron’s pace of negotiations was too fast. It’s true that time is money but in many parts of the world, people like to take their time when the deal is big.

Successful business in this modern era starts with sound morality


The modern business market is vastly different from the one that existed fifty years ago. We have evolved and shifted through countless eras and innovations to get to where we are today. The present-day business model centres around a healthy workplace environment, a positive team experience, and a passionate employee mindset. And at the heart of it all, successful business in this modern era begins and ends with sound and consistent morality and it doesn’t hurt to have great IT support. Without a persistent drive towards morality, there is nothing. We are more inherently focused than ever on maintaining a happy, healthy quality of life and overall lifestyle, and seeing as we spend (on average) a third of the working week at our jobs, it makes perfect sense that there is more of a drive towards maintaining morally sound, overall positive environments in a business workplace. It is entirely fair that employees want to be treated with dignity and respect, and it is perfectly acceptable to expect all modern businesses to not only comply with this ideal, but to constantly strive to ensure that it is met with the utmost dedication and effort.

First and foremost, it is crucial to understand the difference between a boss and a leader. A boss is someone who stands at the forefront of a ship while their employees tirelessly work to steer the ship in the right direction. A leader, on the other hand, is someone who is amid the chaos, working with their team to bring the ship to the safety of the shore. While a boss steps back and allows his employees do all the hard work, often (if not always) taking credit for the results of that hard work, a leader makes his team stand with him, and even pushes them to the front when the crowd cheers wildly for their efforts. Any good employer aims to be a leader, but only the hardworking, truly great ones effectively become one. We exist in a modern society that, above all else, values the values of teamwork, respect, and positivity, and no modern business can hope to thrive without these ideals and a leader driving the business forward, onward, and upward into new elevations of exceeding success.

The key to creating a business that prospective employees want to be a part of is ensuring that the workplace functions in a healthy way. It is all well and good to say that your company can provide candidates with a great environment to work in and a positive team, but words are just words without action. When your employees are happy, they do their best work. the same can (and should) be said for circumstances where employees are, for whatever reason, unhappy. To get the most out of any business’ employees, and to ensure that the company thrives at its highest possible frequency, the most important thing is maintaining that healthy, positive business model. The core of the business should resonate with the most positive employee experiences. That is how businesses get reputations as highly sought after companies, that is all there is to it. Well, that and a lot of hard work and determination.

When it comes to running a successful business in this day and age, everything starts with sound morality. A leader operates with morality in the back of his mind because it comes naturally and effortlessly. A leader understands that to attract – and keep – the top talent in this modern marketplace, their business must create a sense of imminent drive and whole purpose. There must be a sound reason and a just cause for employees to want to choose to work – and stay – with the business. Anything less and the business is not likely to last very long, not in this modern era. Present-day society demands that any business in operation today can maintain all these positive values, even when the going gets tough (because it will…no path to success is ever a completely smooth one). When it comes down to it, nothing worth having comes easily, and when it does there is probably a bump waiting around the corner.

The world of modern business has successfully made it through countless eras and innovations to get to where it is today. The present-day world of business focuses on the health and quality of life of all employees and business owners. While one owns the company and the others work for it, there should not be a differing level of respect held dependent on which post an individual holds. These days, prospective employees expect and pull favour towards businesses that can and will adequately meet their expectations. Their expectations centre around working in a healthy, positive business environment while feeling driven, challenged, and impassioned by their work. Businesses that are thriving are doing so because they are not stupid – these are the businesses that have recognised the traits of a workplace that matter to candidates and prospective employees entering the workforce. Luckily, they are (most of the time) more than willing and able to comply.

The future of fintech in terms of security


Silicon Valley has been the center of the tech world, but this isn’t necessarily the case when taking a look at the fintech industry. There are companies all over the world excelling rapidly within this field. This might be because it is the most applicable sect of the tech industry. Fintech opens up doors to nearly any company taking advantage of its developments.

According to a well-done webinar by Morningstar Inc., “FinTech companies are businesses that leverage new technology to create new and better financial services for both consumers and businesses. It includes companies of all kinds that may operate in personal financial management, insurance, payment, asset management, etc.” This should paint you an accurate picture of the possibilities that this industry holds for the future of companies around the world.

Fintech means a lot to the start-ups using the strategies and the traditional banks that are set in old strategies. Traditional banking will continue to become more and more outdated if these banks fail to adapt some of the innovations that are being presented in the fintech field.  This is especially true when we consider the fact that Millennials are getting older and looking to places to invest and save their money. Banks that offer more electronic ease and other features are highly likely to take the cake when looking at new clients.

This means competition will remain fierce in the financial industry, thanks to fintech and all its advancements.  Large banks like Capital One are at the forefront of fintech and taking advantage of the developments it will bring. Banks that keep their head above water will be the ones remaining relevant through the changes that fintech will bring to the industry.

Security is a proponent of fintech that most people are excited about in the industry. There is room for so many improvements regarding information security and the safety of important data. There are companies focusing on this aspect of fintech that will drastically improve our ability to feel safe banking online.

The wariness towards trusting money that you are storing online is one aspect of fintech that will constantly need improvement due to the constantly changing online tools and features. This is a great field to go into because there will always be jobs making online banking safer. As technology progresses, so do the hackers that can find work arounds. This is widely known, which makes consumers wary. This creates a steady need for financial security developments and precautions. Examples of fintech products that make consumers feel at ease are tools like fake credit cards with numbers connected to your real credit card. This makes it so credit card numbers can’t be stolen. It’s genius—really. We just need to see more of this moving forward to create a theft-free and hack-free financial space online.

Companies like Experian have released tools that can help companies track consumer behavior. Two of these tools are Ascend and PowerCurve. PowerCurve predicts whether someone will be receptive to a product and Ascend uses AI to track consumer behavior. Tools like these paired with impeccable fintech strategy will really make a company stand out from the competitors.  Experian is also huge in fintech because it can protect from identity theft. They also allow lenders to run credit-scoring so they can assess applications for car finance etc. Companies like this are allowing other companies to meet tech and financial goals through their innovation.

We will definitely see an increase in companies that can provide tools like Experian does. These small, but complicated technological advancements have the power to revolutionize how a company sells and completes transactions. Small tools like the credit checking tool allow for companies to focus on their message, branding etc. while another company provides their advancement in financial technology.

Another tool that more companies will need is the help of fintech consultants and experts. Since fintech is fairly innovative and fresh, the need for consultants to lead companies in the right direction is apparent. This field is opening up a whole new need in the job field as well.

Moving forward, we can expect a decrease in the amount of banks sticking only to traditional banking. There also will be further developments in security, which will make this industry take off. Once the security aspects are perfected, we will see a huge increase in the success of fintech. The field is already changing the way humans invest, spend and save money.

One thing that can be said for sure about the future of fintech is that big data, A.I. and machine learning will all have a hand in its success. This industry is taking off and encompassing nearly any business that complete financial transactions, manages money, invests money etc. Fintech won’t be slowing down in the near future, that is certain.