A Weapon of Mass Communication – Current Trends Driving Telecom Higher

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The telecommunications industry has seen and been through its fair share of revolutionary advancements and further developments. If you think about it, the telecommunications industry is one of the most global, consistently sought after industries in the world. Most people upgrade their phone to a newer version every two to three years, if not sooner. With 7.7 billion people on the planet, and most of them owning a phone, that is a significantly large turnover for cellular devices. Couple this with the fact that telecommunications technology is in a literally-constant state of evolution, and you get an industry and a consumer base that are always expecting and adapting to the most recent developments in the industry. There are various trends in the telecommunications sector, and all of them can work in alignment with one another to create what is essentially a seamless consumer experience, and ultimately a seamless global connectivity network.

The first trend currently making waves in the industry is also the one that has proven to be more than a trend – it has proven to be a constant feature in the sector. Today’s telecommunication companies have an innate focus on the customer experience, and it is that focus that is driving them to continuously higher peaks. The largest demographic that forms the telecommunications industry consumer base is now the millennial generation, as they are not only the demographic with the largest percentage of the global population, but they are the first generation to head future generations of tech-savvy, reliant consumers. As such, their opinions on the industry’s current running are more important than they have ever been before, and the telecommunications industry is more than willing to listen to them. This shift in consumer presence means that the industry has had to take note of how the world’s first digitally-impressed generation expect their communication (and their world) to operate. Customer service has always been an innate focus of many industries, the telecommunications industry included, but consumers have never been as focused on having the best of the best as they are now. They know what is the best mobile app for laundry payments, they know what food is being offered on various food delivery platforms, they know which VPN will help them stay secure. They basically they know what they can get and they want to make sure they get the best value for money. 

5G connectivity is just the first evolution of what is sure to be a constant strive for seamless technological connection and customer-experience success, and even that has sent waves of promise barrelling through the planet – and it is not even available for mainstream public consumption yet. Artificial intelligence (AI) is another trend that is currently set to significantly disrupt the telecommunications sector. 5G has many benefits, but one of its most exciting is the additional ability to take on another tech like AI. In short, AI can be used as a tool to improve how networks plan and manage themselves and their input and output. The idea is that operators will soon be able to predict customer demand ahead of time, which would ease off the use of tariffs. Additionally, it appears as if we are on the verge of augmented reality (AR) being a widespread integration into new phone models on the market. Essentially, the concept is that AR-enabled smartphones will be able to give users brand new experiences while enabling stronger, more acute personalisation in the process.

One of the biggest – and most ongoing – trends in the telecommunications industry is consumer loyalty. With so many innovations happening in the industry all the time, it can be hard for consumers to keep up with the latest and greatest that the telecommunications industry has to offer. It would be easy to assume that all telecom companies have the exact same services, products, and ideas to offer their customers, but the reality is that they do not. It is for this reason that telecom companies are in a constant battle to win consumers from their competitors, to reign in more consumers in the hope of effectively creating a stronger sense of consumer loyalty. The nature of telecommunication ensures that there will be continuous innovation and improvement, and telecom companies are the middle men, the ones charged with bridging the gap between industry know-how and consumer understanding. The companies that can give consumers the best deals, the best service, and the best access are the ones that will continue to reign as titans of industry.

Telecommunications is an industry that literally always finds itself in a constant state of evolution. As one upgrade in the system rolls through and becomes mainstream, another is right up the alley ready to wow consumers all over again. The current trends that are driving the telecommunications industry forward and to higher peaks are fine examples of the industry’s shift towards impressive and awe-inspiring levels of connectivity. From 5G bringing faster loading times and internet speed, to AI and AR turning the smartphone into a weapon of mass communication, the telecommunications industry continues to prove its unwavering value as the world’s most inter-connected industry.

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